Leader in Marketing Analytics
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Leader in Marketing Analytics. Marketing analytics: competitive advantage through smarter marketing. The Opportunity for Marketing Analytics. Zone of Exceptional. Zone of Death. Marketing. The Bell Curve for. Wish Marketing. Marketing Performance. (Above. (Below. Average). Average).

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Leader in marketing analytics

Leader in Marketing Analytics

Marketing analytics:

competitive advantage through smarter marketing


Leader in marketing analytics

The Opportunity for Marketing Analytics

Zone of Exceptional

Zone of Death

Marketing

The Bell Curve for

Wish Marketing

Marketing Performance

(Above

(Below

Average)

Average)

(Average

(Well

marketing

(Well Below

Above

program)

Average)

Average)

Critical

Troubling

Average

Pleasing

Amazing

Marketing Performance

Marketing Share Growth

Dramatic

Precipitous

Significant

Modest

Increase

Increase

Decline

Decline

Decline

New Product Success Rate

40%+

0%

5%

10%

25%

Advertising ROI

20%

Negative

0%

1

-

4%

5

-

10%

Promotional Programs

Very Profitable

Disaster

Un

-

profitable

Marginally Unprofitable

Profitable

Customer Satisfaction

90

-

95%

0

-

59%

60

-

69%

70

-

79%

80

-

89%

Customer Retention/Loyalty

90

-

94%

0

-

44%

45

-

59%

60

-

74%

75

-

89%

The objective is very simple.

To improve marketing performance.

Source: Copernicus Marketing Consulting


The connected marketing analytics process

The Connected Marketing Analytics Process

Profit

Effectiveness

Competitive advantage

Action guidelines/Reports

What if capabilities

Integration with company processes

New revenue

Cost reduction

Productivity gains

Structured process

Real-time

Interactive

Distributed across the organization

Models

Data

Digital

infrastructure


Decisionpro capabilities

DecisionPro: Capabilities

  • Know-how

  • Customizable Analysis Tools

  • Front-end and Backend Support


Decisionpro know how

DecisionPro Know-how

  • Principals: Leading authors and thought leaders since 60’s; >50 years combined experience developing, testing, and applying leading-edge marketing analytics.

  • Offerings:

    • Problem framing

    • Rapid modeling

    • Model deployment on Internet/Intranet

    • Seamless interface with client systems


Principals co founders

Principals/ Co-Founders

Dr. Gary L. Lilien is Distinguished Research Professor of Management Science at Penn State and co-founder and Research Director of Penn State’s Institute for the Study of Business Markets (ISBM).

Dr. Arvind Rangaswamy is Jonas H. Anchel Professor of Marketing and Penn State and co-founder and

Research Director of Penn State’s , eBusiness Research Center (eBRC).


Marketing analytics implementations by decisionpro principals

Marketing Analytics Implementations by DecisionPro Principals

  • Resource allocation (3M, Pfizer)

  • Segmentation & targeting (Sprint)

  • Product repositioning (Exelon)

  • Incentivising sales people using customer satisfaction data (Unisys)

  • Promotional effectiveness (H J Heinz)

  • Market entry strategy (PP&L)

  • Retail expansion planning (Mobil)


Decisionpro capabilities1

DecisionPro: Capabilities

  • Know-how

  • Customizable Analysis Tools

  • Front-end and Backend Support


Decisionpro sample of leading edge analytical tools

DecisionPro: Sample of Leading-Edge Analytical Tools


Decisionpro capabilities2

DecisionPro: Capabilities

  • Know-how

  • Customizable Analysis Tools

  • Front-end and Back-end Support


Decisionpro support

DecisionPro Support

  • Team to sell analytics-based solutions to clients.

  • Customize/embed scaleable components within systems.

  • Training in application of analytics.

  • Technical & analytical application support.

  • Host applications and modeling results.

  • Provide customized models that can be embedding in client systems


Leader in marketing analytics

Leader in Marketing Analytics

Marketing analytics:

competitive advantage through smarter marketing

www.DecisionPro.biz


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