Computer mediated communication
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Computer-Mediated Communication. Social Presentation and Perception . Forums are go!. http://courses.ischool.berkeley.edu/i216/f10/forums/. Wiki is ready for you to feed it!.

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Computer-Mediated Communication

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Computer mediated communication

Computer-Mediated Communication

Social Presentation and Perception


Forums are go

Forums are go!

  • http://courses.ischool.berkeley.edu/i216/f10/forums/

Computer-Mediated Communication


Wiki is ready for you to feed it

Wiki is ready for you to feed it!

  • Post your name and at least one or two ideas for a final project– does not have to be fully formed…just express your interest(s).

  • Post your name under someone else’s idea if you share a similar interest and would like to chat about forming a group.

  • All groups will ultimately need a single team leader. It is important at this stage to express if you have an interest in that role.

Computer-Mediated Communication


A brief introduction to symbolic interaction

A Brief Introduction to Symbolic Interaction

“The character of interaction as it takes place between human beings”

Herbert Blumer (1900-1987) developed much of the sociological approach to SI

Long history of development in both philosophy and sociology

Computer-Mediated Communication


Core features of si

Core Features of SI

Symbols…

Change…

Computer-Mediated Communication


Core features of si1

Core Features of SI

Interaction…

Empirical…

However: note the focus on the micro-level

Computer-Mediated Communication


Goffman s approach and focus

Goffman’s Approach and Focus

How individuals create and maintain their ‘social self’

Dramaturgical Approach: A metaphor

Computer-Mediated Communication


Computer mediated communication

Computer-Mediated Communication


Frontstage and backstage

Frontstage and Backstage

Computer-Mediated Communication


Expressions given and given off

Expressions Given and Given Off

Goffman’s discusses two types of expressions:

‘given’ (intentional)

‘given off’ (unintentional)

Computer-Mediated Communication


Other key concepts in goffman s work

Other Key Concepts in Goffman’s Work

“Idealization”

“Definition of the Situation”

“Impression Management”

Computer-Mediated Communication


Meaning through contradiction

Meaning through Contradiction?

  • When individuals act in a way that is inconsistent with expected behavior, several things happen (for the ‘performer’ and the ‘audience’).

  • In many ways, the study of social “roles” allows us to understand such expectations as they are continually interpreted.

Computer-Mediated Communication


Social order through interaction

Social Order through Interaction?

Goffman argues that social order can be an outcome of our symbolic interactions…

Examples of how this might occur in CMC situations?

Computer-Mediated Communication


Signaling

Signaling

  • Assessment signals

    • Handicap (costly) signals

    • Index signals

  • Conventional signals

  • How do people send and receive them?

    • At a bar, on IM, in online dating?

    • Cost of signaling, cost of assessing

Computer-Mediated Communication


Costs and benefits for sender

Costs and benefits for sender

  • Costs

    • Production

      • Efficacy costs

      • Strategic costs

    • Risk

    • Punishment

  • Benefits

    • Signaling: Changing observer’s beliefs

    • Functional: Hedonic and utilitarian

Computer-Mediated Communication


Costs and benefits for receiver

Costs and benefits for receiver

  • Costs

    • Assessment

    • Being deceived by a dishonest signal

  • Benefits

    • Signaling: Learning about the sender

    • Functional: Again, hedonic and utilitarian

Computer-Mediated Communication


Computer mediated communication

What are the important differences between signaling online and offline?

Computer-Mediated Communication


What is deception

What is “deception”?

How can we resolve the tension between “playful” and “literal” use of CMC?

Computer-Mediated Communication


Computer mediated communication

Computer-Mediated Communication


How would you conceptualize goffman s idea of setting in cmc interactions

How would you conceptualize Goffman’s idea of “setting” in CMC interactions?

Computer-Mediated Communication


Computer mediated communication

The architects of a virtual space — from the software designers to the site administrators — shape the community in a more profound way than do their real-world counterpart. People eat, sleep, and work in buildings; the buildings affect how happily they do these things. But the buildings do not completely control their perception of the world. In the electronic domain, the design of the environment is everything.

Computer-Mediated Communication


Just for fun

Just for fun

  • Passport to the Pub: A guide to British pub etiquette

    • http://www.sirc.org/publik/pub.html

  • Guide to Flirting

    • http://www.sirc.org/publik/flirt.html

      Both from Social Issues Research Centre.

Computer-Mediated Communication


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