Ebook download A Marketer s Guide to Category Design How to Escape the Better Tr

2. Ebook download A Marketer s Guide to Category Design How to Escape the Better Trap Dam the Demand and Launch a Lightning Strike Strategy free acces copy the link in the description or download button in the last page

3. Ebook download A Marketer s Guide to Category Design How to Escape the Better Trap Dam the Demand and Launch a Lightning Strike Strategy free acces

4. Description : A mediocre category designer will beat a worldclass marketer every day of the weekThe reason is because all marketing sits within a context quotHe or she who frames the problem owns the solutionquot Without this context without a category your marketing becomes nothing but screaming shouting and pitching customers with deals discounts and other shortterm tactics in the hopes of landing a sale But are you building your business More importantly are any of these efforts going to compound over time and establish you as the category leaderChristopher Lochhead Eddie Yoon and Nicolas Cole otherwise known as the Category Pirates are the authorities of category creation and category design in the digital world Pirate Christopher is a three times CMO Pirate Eddie has driven over eight billion dollars in annual sales generated for companies and Pirate Cole is a serial writing entrepreneur Together they have put together A Marketers Guide To Category DesignIn this book you will learn There is a new category of quothumanquot in todays world Native Digitals people under the age of years old And if you are a Native Analog then all of your marketing efforts need to sit in this new context called quotFor Native Digitals the digital world is the real worldquotWhy so many marketers entrepreneurs executives and even investors fall for quotThe Big Brand Liequot falsly believing its the companys quotbrandquot customers care aboutThe quotBetterquot trap Why comparison marketing never works and causes comparisonfocused companies to fight over only percent of the marketHow to

5. successfully execute a quotDam the Demandquot strategy stopping customers in the quotoldquot world and moving them over to the new and different future you are creatingHow to launch a quotLightning Strike Strategyquot and why quotPeanut Butter Marketingquot spread out evenly throughout the year is a guaranteed path to irrelevancyWhat most marketers dont understand about Black Friday and why discount campaigns and coupons are a bad way to grow your businessAnd finally the difference between content marketing that captures peoples attention and makes a difference versus content that goes nowhereIf you are a marketer entrepreneur or an executive who wants to approach marketing through a category lens this is the book for you

6. Ebook download A Marketer s Guide to Category Design How to Escape the Better Trap Dam the Demand and Launch a Lightning Strike Strategy free acces