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SDG&E TVP Marketing and Outreach Proposals

SDG&E TVP Marketing and Outreach Proposals. CPUC Residential Rate Rulemaking Workshop July 31, 2014. Growth of Rooftop Solar Adoption. Annual NEM installations & key stats. 25,000 20,000 15,000 10,000 5,000 0. 2013 authorizations compared to 2012 ………. 108%

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SDG&E TVP Marketing and Outreach Proposals

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  1. SDG&E TVP Marketing and Outreach Proposals CPUC Residential Rate Rulemaking Workshop July 31, 2014

  2. Growth of Rooftop Solar Adoption Annual NEM installations & key stats 25,000 20,000 15,000 10,000 5,000 0 2013 authorizations compared to 2012……….108% June 2014 NEM authorizations………………….1,302 2014 monthly increase……………1,000-1,200 *Projected

  3. San Diego EV Growth • 9,042 EVs • 657 Public charging stations • 21 DC fast-chargers • 380 All-electric Car2Go fleet • 3,606 on SDG&E EV time-of use rate As of March 2014

  4. 2014 Outreach & Education EffortsResidential Implementation Timeline Phase IA Phase 1B Phase II Phase III Align with Residential Rate Reform • Personalized Plan Comparison • Online Plan Comparison • Microsite • Direct Mail/Email • Bill Package • Online /Social Media • Stakeholder Outreach • Weekly Alert Email • Electric Consumption Alert • Spending Alert • Energy Use Alert • Test options with small group & utilize learnings for launch • Pilot new plan options • Communicate new on-peak hours • Communicate new tier structure • Email • Online/Social Media • Bill Package • Stakeholder Outreach • Email • Online/Social Media • Bill Package • Stakeholder Outreach Energy Use Alerts Test & Learn Whenergy Plans Align Outreach & Education Efforts with Residential Rate Increases

  5. Outreach & Education Efforts Residential Customer Engagement Continuum 2011 2013 2015 2014 2012 Energy Use Alerts • Most effective tactics from previous campaigns will be utilized in support of the Test & Learn Strategy for residential customers. • Separate strategy for subset of customers. • Leverage existing community partners • integrate messaging into accepted channels such as direct mail, emails, and website. • Bill Package • Web Carousel • Social Media • Emails • Energy Innovation Center • Payment Centers • SDGE App • Stakeholder Outreach • Personalized Plan Comparison • Microsite • Direct Mail/Email • Bill Package • Online /Social Media • General Market Comm. • Stakeholder Outreach • PCT Solution Offered • Emails • Online Banner Advertisements • Paid online search • Contact Center and Branch Office Promotion OIR Plans Energy Management Tool Whenergy Plans My Account Enrollment Numbers • Emails • Energy Innovation Display • Web Carousels • Pandora • Bill Inserts • Collateral • My Account • 664,915 Customers • Energy Mngt. Tool • 334,017 Customers • Energy Use Alerts • 30,121 Customers Estimated enrollment numbers are as of 12/31/2013 Low Income Enrolled includes California Alternate Rates for Energy and Energy Savings Assistance Other Assistance includes Medical Baseline, Third Party Notification, Senior, Disabled and Temperature Sensitive

  6. Desired Level of Engagement with SDG&E • More than one-third of residential customers would like to work closely with SDG&E to manage their energy use and costs. I want SDG&E to… Just send me the bill And make it easy for me to get information about my home’s energy usage and costs And work closely with me to provide customized recommendations about how to best manage my home’s energy use and costs Don’t know • Base: All Residential Customers; n=1,065 Survey questions: Q5, Q5OE

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