Dr. Basil J. Janavaras [email protected] Introduction. The GMMSO, www.gmmso4.com is essentially a Project-Based Learning (PBL) tool designed to be used for international business projects as a part of a course or on its own. The GMMSO:
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The GMMSO, www.gmmso4.com is essentially a Project-Based Learning (PBL) tool designed to be used for international business projects as a part of a course or on its own.
Is based on both international business theory and practical, hands-on experiences.
Will assist you in making strategic marketing/management decisions on how to expand a company’s business internationally and how to develop an appropriate business and marketing plan.
You are provided with helpful tools such as a User Guide with step-by-step instructions, targeted internet resources, case examples and a glossary.
As a result of using the GMMSO software as a key teaching and learning tool you should learn how to:
Please login to www.gmmso4.com and select the tab as shown in the screenshot below
If you are registering as student, you can register with a purchase code provided by your institution/ instructor
You can also use your credit card to purchase a code
Details of your registration,
Course, instructor and
click here to start on the
click here to start on the
Personal profile -edit your details as well as see details of your course.
Choose a language to use the system, a support tab that allow you to contact us in the event of a technical issue, a list of frequently asked questions (FAQs) on the GMMSO4 and contact forms to send us a message.
home page , view your individual and group report areas as well as a help section that provides you with user guides, case studies and examples of reports that have been created using the system.
View any scores or comments made by an instructor, create reports, and manage your profile.
GMMSO4 individual or group areas
The top left hand section of the GMMSO4 is key to navigating to your projects. You can toggle from the Individual (GMMSO4(I)) as well as a group project (GMMSO4(G)) if your instructor has allowed it.
Clicking on the resources tab will open a window with glossary, suggested web sites and useful articles that are relevant to the section you are working on as shown below
Click on the ‘ADD Bibliography’ Tab to add references to you project as you enter data. Your personal list of references will be listed as shown below
Two group members should not be working on one screen simultaneously.
Communicate with your group members frequently to keep track of each others progress.
If it should occur that two members are working on one screen, when one of those persons clicks “Save,” the other person will lose all of his or her entered data!
Each module defines a set of objectives and provides
Understanding the company’s Strategic Position
The Search for Global Markets
The objective of Module 2 to is to identify the country with the highest market potential for your company, using a country attractiveness screening process consisting of three stages, and determine the most effective entry mode strategy for the targeted country as shown below:1. Macro Level Criteria2. Micro Level Criteria3. Accessibility Criteria4. Market Entry Strategy CriteriaThe criteria selected should assists the company to identify the country that offers the most business opportunity for your company based on:1. Need/desire for the product.2. Market size and growth.3. Ability to purchase the product.4. Ability to enter the market.
The Entry Strategy and Business Plan or Marketing Plan
This section contains an area for you to work out the following parts of the report
In-depth financial analysis
Use the fields to enter information accordingly. The Executive Summary should be about 1 page
Complete the Bibliography as you complete the project. Don’t wait until the end. Use the
appropriate format (MLA, APA, Harvard etc) for documenting sources used in the report.
Users can view all of their data online by clicking on the ‘REPORT’ tab. The reports can viewed online and downloaded as PDF files