My Background

2. My Background • Started with Sunsail in 1989 as Water sports instructor in Mediterranean • 6 Seasons in Greece and Turkey • 1995 Sales Manager ~ UK • 1999 Sales Manager ~ Annapolis USA • 2002 General Manager ~ Annapolis USA • 2006 Brand Manager ~ Sunsail Worldwide

3. Sunsail’s Position • For people who love sailing and have a passion for fun and new experiences. Sunsail is the perfect sailing vacation at a great value • Delivered with high quality yachts and friendly personalized services

4. Sunsail’s Character • Sunsail makes my experience fun • Sunsail caters to my sailing needs • Sunsail has the right boat for me

5. Sunsail makes my experience fun: • Sunsail makes my experience fun because they share my love of sailing • Team Sunsail is fun because they are always friendly and approachable • Sunsail maximizes my experience because they understand how precious my vacation time is • Sunsail’s love of sailing means they better understand my needs • Sunsail is a pleasure to sail with because I only pay for the things I want

6. Sunsail caters to my sailing needs: • Sunsail provides the right sailing vacation experience for all abilities, by offering bareboat and skippered charter, sailing schools, beach clubs, flotillas, and corporate hospitality • With Sunsail, I have the flexibility I need to personalize my vacation because they offer a wide range of a la carte services and options • Sunsail makes planning my vacation easy because they advise on every aspect from cruising area, type of yacht and equipment options to meet my personal needs • Sunsail allows me to explore new, unique cruising destinations

7. Sunsail has the right boat for me • Sunsail’s range of yachts represents the best value in sailing because it offers me the most choice to fit my budget • Sunsail’s yachts are built and equipped to custom specifications, ensuring easy handling, performance and comfort, both under way and at anchor • Sunsail’s yachts are maintained to high standards ensuring that you make the most of your sailing time • Sunsail’s commitment to quality yachts and maintenance is backed by our 4 hour service guarantee

8. Sunsail does NOT: • Cut corners in any way that diminishes the sailing vacation experience • Address the customer in an impersonal manner. • Make novice sailors feel uncomfortable • Use size or age of company as a primary measure of performance • Let fleet or equipment issues go unresolved.

9. Sunsail Product offering • 0-3 and 4+ year old yachts • 30’ and up • Focus on small to midrange Catamarans and Monohulls • Restricted charter dates • Generator/AC charged per hour and not available on newer yachts • A/C shore power not available • Repeat customer discounts

10. The Sunsail offering: • Flotillas available globally • Portable DVD players available for rent • Blenders available for rent • Beach towels not included • Skippers available for hire at daily rates • Pay for fuel (inc in charter pack)

11. Arrival • Sunsail sends a taxi driver to meet you. • Sunsail’s taxi driver greets you with a hand shake.

12. Arrival • Sunsail’s taxi service provides luggage assistance. • Sunsail’s taxi service requires payment onsite.

13. Arrival • Sunsail Customers are assisted with their luggage into a cart by the taxi driver and directed to the reception area. • Sunsail customers follow signage to customer service with luggage in cart.

14. Reception • Sunsail welcome customers in reception and offers to store luggage until boat is ready for boarding. • Sunsail customers are offered options until their yacht is ready. (Bar, pool, provisioning etc)

15. Reception • Sunsail customer service are friendly, welcoming and attentive to customers questions. • Sunsail customer service, welcomes customer with a genuine smile and handshake.

16. Trip Preparations • Sunsail paper work is all completed ahead of time and given to them at check in, in a basic folder. • Sunsail provides a full chart brief and personal tips / recommendations for the cruising area.

17. Presentation • Sunsail provides a detailed yacht briefing, which is booked upon arrival on a slot basis. • Sunsail yacht presentation is uniform and clean for all yachts.

18. Presentation • Sunsail does not provide a personal welcome board. • Sunsail will provide quality cockpit cushions for all charters.

19. Presentation • Sunsail provides a clean presentable yacht with cushions stowed. • Sunsail provides high quality masks, fins and snorkels in a full range of sizes.

20. Presentation • Sunsail presentation is a standard welcome card and bottle of water.

21. Presentation • Sunsail provisioning is either line item, packaged or self purchased. • Sunsail starter pack is additional option as part of “Charter pack.”

22. Presentation • Sunsail linens are provided and beds only made if “Charter pack” is purchased. • Sunsail bath towels are provided and beach towels can be purchased in reception.

23. Presentation • Sunsail only provides toiletries and soap if charter pack is purchased. • Sunsail customers can rent DVD players and blender where available.

24. Departure • Sunsail customers can hire a skipper for the first day if they wish. • Sunsail provides on dock assistance for all charter departures and arrivals.

25. Service Calls • Sunsail provides prompt friendly and professional service calls. • Sunsail rectifies the issue in a friendly efficient manor.

26. Arrival Back at Base • Sunsail customers can return to the base anytime for free and replenish ice, fuel and water at their own cost. • Sunsail will meet all returning customers for docking assistance.

27. Arrival Back at Base • Sunsail provides digital pictures which are emailed to customers. • Sunsail, thanks customers for sailing with us and says good by at the debrief.

28. Staff • Sunsail’s professional and friendly staff.

29. Summary For people who love sailing and have a passion for fun and new experiences Sunsail provides the perfect sailing vacation at a great value Delivered on high quality yachts and friendly personalized services

30. Sunsail ~ The Brand of Choice