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PADM 7040 Nonprofit Management

PADM 7040 Nonprofit Management. Week 4 Topic Overview Jerry Merwin. Week 4 Overview. Readings: Andreasen & Kotler Chapter 4 Understanding Consumer Behavior . Golembiewski & Stevenson Case 15 The Supply Side of Volunteerism . . Strategic Marketing for NonProfit Organizations.

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PADM 7040 Nonprofit Management

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  1. PADM 7040 Nonprofit Management Week 4 Topic Overview Jerry Merwin

  2. Week 4 Overview • Readings: • Andreasen & Kotler Chapter 4 Understanding Consumer Behavior. • Golembiewski & Stevenson Case 15 The Supply Side of Volunteerism.

  3. Strategic Marketing for NonProfit Organizations • Part II. STRATEGIC PLANNING AND ORGANIZATION. • Chapter 3. Strategic Marketing Planning. • Chapter 4. Understanding Consumer Behavior. • Chapter 5. Acquiring and Using Marketing Information. • Chapter 6. Segmentation, Positioning and Branding.

  4. Strategic Marketing for NonProfit Organizations Chapter 4 • Understanding Consumer Behavior • Davind has provided a presentation on Part 1 of chapter 4. • Here is another presentation for Part 2 of chapter 4.

  5. Cases and Applications in Non-Profit Management • The Supply Side of Volunteerism

  6. Week 4 Discussion Questions • Thread 1: Choose one question – • A marketer for the Smithsonian Institution in Washington, D.C., identifies an association between attendance and family composition. • Namely, families with up to three children are much more likely to patronize the Smithsonian than families with four or more children. • List possible causations for this association. • How might this marketer increase attendance by larger families? • How might a gang member incorporate efficacy considerations into his decision to leave a gang? • How might a social worker use this information to develop a behavior change strategy for youths that she counsels?

  7. Week 4 Discussion Questions • Thread 2: Choose one question – from The Supply Side of Volunteerism: • What factors motivate people to volunteer? • See the Exhibit 15-1 on page 71. • Do you favor any of these explanations or can you come up with better reasons? Explain. • You are a member of a search committee for a nonprofit agency looking for ways to increase its supply of volunteers. • How can the search committee make use of the information in Exhibit 15-1?

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