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CANNON

CANNON. Group Members Ayush Sinha David Poon Fez Molla Kirsten Scothon. Contents. Introduction Value Chain Analysis Resources,Competincies and Competitive Advantages Competencies. Introduction. Electrophotography Process invented by Chester Carlson-Licensed to Xerox 1948

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CANNON

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  1. CANNON Group Members Ayush Sinha David Poon Fez Molla Kirsten Scothon

  2. Contents • Introduction • Value Chain Analysis • Resources,Competincies and Competitive Advantages • Competencies

  3. Introduction • Electrophotography • Process invented by Chester • Carlson-Licensed to Xerox 1948 • 1933 Cannon was founded • Production cameras and • Lenses,Laser camera manufactured in Japan in 50s • Late 60s - Canon enters photocopier market and spectography • Late 70s - Expansion of Xerox’s PPC patents - • Entry of new entrants • Diversification,vision and innovation

  4. Value Chain Analysis

  5. Easy to imitate Trade or buy technology from external partners Wholly owned subsidiaries Personal Backward integration in unique technology Overseas produce parts GINGA(Intranet: 1992) Difficult to imitate Intellectual Property: Patents and Licenses Utilise competitor’s dealers and supply stores Functional Committees Resources,Competencies & Competitive Advantages

  6. EASY TO COPY COMPETENCIES Advertising Prioritise product development Minimise risk Waste elimination programme CORE COMPETENCIES Visionary management Ability to diversify Decentralised R&D Partnerships/Joint Ventures Strong research group Technical innovation Competencies

  7. Questions

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