Reactive and proactive strategies
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Reactive and Proactive Strategies. Adaptation to Environments Market (Economic) Structure: 4 Basic Types: Free and Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly. Demand, Cost and Supply Competitive Structure Strategic Decisions Capabilities. Hierarchy of strategies.

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Reactive and Proactive Strategies

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Reactive and proactive strategies

Reactive and Proactive Strategies

  • Adaptation to

    • Environments

    • Market (Economic) Structure:

      • 4 Basic Types: Free and Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly.

      • Demand, Cost and Supply

      • Competitive Structure

      • Strategic Decisions

    • Capabilities


Hierarchy of strategies

Hierarchy of strategies

  • Business

    • Importance of Risk and Return

    • Importance of forecasts properties

  • Market

  • Product


Reactive and proactive strategies1

Reactive and Proactive Strategies

  • Reactive Strategies

    • Defensive

    • Imitative

    • Second but Better

    • Responsive

  • Proactive Strategies

    • R&D

    • Marketing

    • Entrepreneurial

    • Acquisition


Conditions for consideration of strategies

Conditions for Consideration of Strategies

  • Considerations

    • Growth

    • Protection of Innovation

    • Degree of economy of Scale

    • The supply Chain

  • Conditions and recommendations for Reactive Vs. Proactive Strategies


Revealed preference for marketing and r d mix

Revealed Preference for Marketing and R&D Mix

  • Extent

  • Marketing Role

  • Relative Share of Marketing and R&D

  • Conclusions for NPD and Incubation

    Summary


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