Email Delivered & Your Email List
This presentation is the property of its rightful owner.
Sponsored Links
1 / 13

Email Delivered & Your Email List PowerPoint PPT Presentation


  • 93 Views
  • Uploaded on
  • Presentation posted in: General

Email Delivered & Your Email List. Don't buy lists!. I t's generally a bad idea to buy lists. Purchasing an email list virtually guarantees high complaints and potential spam trap hits. If you still decide to purchase lists despite this recommendation, think about….

Download Presentation

Email Delivered & Your Email List

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Email delivered your email list

Email Delivered & Your Email List


Email delivered your email list

Don't buy lists!

It's generally a bad idea to buy lists. Purchasing an email list virtually guarantees high complaints and potential spam trap hits.


Email delivered your email list

If you still decide to

purchase lists despite this recommendation, think about…

How the list was acquired (and confirm they even have the right to rent/sell the list)

1


Email delivered your email list

If you still decide to

purchase lists despite this recommendation, think about…

Age and last use of the data - and a sample of the last message that was sent to them

2


Email delivered your email list

If you still decide to

purchase lists despite this recommendation, think about…

3

How they monitor and maintain complainers


Email delivered your email list

If you still decide to

purchase lists despite this recommendation, think about…

4

How they handle bounces


Email delivered your email list

If you still decide to

purchase lists despite this recommendation, think about…

How they manage the opt-in status of the subscribers

5


Email delivered your email list

Always warm up new IPs

When you're warming up IPs, send to small batches of your most recently

engaged subscribers and,

consistently increase

over the next few

days/weeks.


Email delivered your email list

Process bounces

Keep them below 2-3% of your total campaign.


Email delivered your email list

Process bounces

Monitor bounces and take immediate action on any issues regularly.


Email delivered your email list

Focus on engagement

Segment subscribers by both their own "stated" preferences as well as their actual behavior.


Email delivered your email list

Focus on engagement


Email delivered your email list

To sign up for the FREE Email Delivered Pulse newsletter, including more articles, tips, and recommended resources on email deliverability best practices, click here http://www.emaildelivered.com/email-deliverability/3-components-to-email-deliverability/ .

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co­Founder and CEO of Email Delivered.


  • Login