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E-Business Strategies and Development. Prof.Dr. Yang Dehua School of Economics and Management Tongji University. Outlines. Competition Strategies Planning Fundamentals Implementation of Changes Developing Business Solutions Implementation of e-Business Information Systems .

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E business strategies and development

E-Business Strategies and Development

Prof.Dr. Yang Dehua

School of Economics and Management

Tongji University


Outlines
Outlines

Competition Strategies

Planning Fundamentals

Implementation of Changes

Developing Business Solutions

Implementation of e-Business Information Systems


Competition strategies
Competition Strategies

Pressures Being Faced by Enterprise

3Cs/4Cs

Rapid Development of the Internet technologies

Agile Companies and Virtualization

The New Economy


Business strategies ends means
Business Strategies—Ends/Means

Vision - Ends

Mission - Means

Goals/objectives - Ends

Policies – Elements of guidance

Business rules – Elements of guidance

Environmental analysis - Influences

Courses of action - Means


Strategic use of it
Strategic Use of IT

Strategic Uses of Information Technology

Strategic Information Systems

The Main Lever in Modern Enterprises

Examples


Planning fundamentals
Planning Fundamentals

Organizational Planning

Team building,modeling, and consensus

Evaluating what an organization has accomplished and the resources they have acquired

Analyzing the environment(PESTEL)

Anticipating and evaluating the impact of future development


Components of organizational planning
Components of Organizational Planning

Building a Shared Vision

Deciding on What Goals They Want to Achieve

Making Strategies

Deciding What Actions to Take to Achieve Their Goals


Components of organizational planning1
Components of Organizational Planning

Analyze the organization’s Environment

Articulate the organizational plan

Establish: Vision Mission Goals Objectives

Team building,modeling, and consensus

Forecast Internal & external Developments

Develop Strategies Policies& Tactics

Develop Implementation methods & controls

Analyze accomplishments and resources


Methodologies of organizational planning
Methodologies of Organizational Planning

The Scenario Approach

Virtual world exercises

Environment development(trends):

Technology

Competitive imperatives

Deregulation

Customer sophistication/expectations

Others


Methodologies of organizational planning1
Methodologies of Organizational Planning

SWOT Analysis

External

Internal

Business Models

Conceptual framework that expresses the underlying economic logic and system that prove how an enterprise can deliver value to customers at an appropriate cost and make money


Business models
Business Models

Components of Business Models

Customer value

Scope

Pricing

Revenue resource

Connected activities

Capabilities

Sustainability


Business it planning
Business/IT Planning

Business/IT Planning Alignment

Key Insights

Key Objectives

Priorities

Business Application Development and Deployment

Customer and Business Value Visioning

Business Strategies and Models

Business/IT Strategies and Architecture

Feedback/Impact


Information technology architecture
Information Technology Architecture

IT Architecture

Technology platform

Data resources

Application architecture

IT organization


Identifying business it strategies
Identifying Business/IT Strategies

External Drivers

Product and Service Transformation

Global Market Penetration

Performance Improvement in Business Effectiveness

Cost and Efficiency Improvements

Internal Drivers


Identifying business it strategies1
Identifying Business/IT Strategies

Examples

Market creator

Transaction intermediary

Informediary

Self-service innovator

Supply chain innovator

Channel mastery


Identifying business it strategies2
Identifying Business/IT Strategies

  • Boston Consulting Group Matrix


Identifying business it strategies3
Identifying Business/IT Strategies

Description of the Model

One axis shows the market share relative to the industry leader which is always the leftmost circle.The other axis shows market growth rate for the industry.A circle is drawn for each competitor. The size of each circle represents that company's dominance.

Characterize Your EnterpriseThe expert system will position your enterprise on the chart based upon your description of:


Identifying business it strategies4
Identifying Business/IT Strategies

share of market

condition of the market You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.


Identifying business it strategies5
Identifying Business/IT Strategies

Stars

High growthHigh shareBusiness is likely to generate enough cash to be self sustaining. Recommended tactics:

promote aggressively

expand your product or service

invest in R & D


Identifying business it strategies6
Identifying Business/IT Strategies

Cash Cows

Low growthHigh share

Business can be used to support other business units.

defend & maintain


Identifying business it strategies7
Identifying Business/IT Strategies

Question Marks

High growthLow share

Business requires a lot of cash to maintain market share.

invest more cash

or, divest


Identifying business it strategies8
Identifying Business/IT Strategies

Dogs

Low growthLow share

Business is a cash trap.

focus on short term

avoid risky project

limited future


Identifying business it strategies9
Identifying Business/IT Strategies

Importance of Planned IS

Transform

Strategic

Support

Factory

Importance of Current IS

McFarlan and McKenney’s Model


Identifying business it strategies10
Identifying Business/IT Strategies

Nolan Technology Development

Maturity

Applications

Decline

Control

Contagion

Initiation

Failure

Time


Business application planning
Business Application Planning

Business Application Planning

IT proposals for addressing strategic business problems

Business case for investing in e-business projects

Planning for application development and implementation


Business it architecture planning
Business/IT Architecture Planning

E-Business Strategies: SWOT, Goals, Requirements, Constraints

Repository

Business Models

Application Components

E-Business Processes: Internal & Inter-enterprise, Organizational, Process & Data Models

E-Business Application Architecture: e-Business, e-Commerce,Component-based Applications

Technology Infrastructure: IT Architecture,Component Development Methodology


Implementation challenges
Implementation Challenges

Implementing Information Technology

Impact introduced by implementation

User resistance

Business continuity management

Business process reengineering


Impact introduced by implementation
Impact Introduced by Implementation

Level of Changes

Redefine Core Business

Process Reengineering

Best Practices

Model Best Practices

Improve Efficiency

Improve Efficiency

Scope of Business Change(Examples)

Single Function

Core Processes

Supply Chain

Extended Supply Chain

New Business Initiatives


Change management
Change Management

Change Management

Technology

Process

People

Operational

Strategic


Change management1
Change Management

Ownership Design Enterprise wide Processes Inter-enterprise Processes

Change Leaders Loose/Tight Controls Executive Sponsorship & Support Aligning on Conditions of Satisfaction

Strategic

Enterprise Architecture Supplier Partnership System Integrators Outsourcing

High

Impact on Business

Operational

Technology Selection Technology Support Installation Requirements

Recruitment Retention Training Knowledge Transfer

Change Control Implementation Management Support Processes

People

Technology

Process

Low

Level of Difficulty/Time to Resolve

Low

High


Systems development
Systems Development

Development Models

Development Methodologies

Implementation Issues


The system approach
The System Approach

The System Approach

System Thinking

Poor Sales Management

Control

Inadequate Selling Effort?

Out-of-Date Sales Procedures?

Poor Sales Performance?

Processing

Output

Input


System development cycle
System Development Cycle

System Development Cycle

Systems investigation

Systems analysis

Systems design

Systems implementation

Systems maintenance


Information systems development methodologies
Information Systems Development Methodologies

Life-Cycle Based Model

Requirements

Analysis

Design

Implementation

Testing

Maintenance


Information systems development methodologies1
Information Systems Development Methodologies

Prototyping Model

Identify the end users’ business requirements

Develop business system prototypes

[Prototyping Cycle]

Revise the prototypes

Use and maintain the accepted business system

[Maintenance Cycle]


Starting systems development
Starting Systems Development

Feasibility Study

Organizational

Technical

Economic

Operational


Systems analysis
Systems Analysis

Systems Analysis

Organizational analysis

Present systems analysis

Functional requirements analysis

Systems Design

User interface design

Data design

Process design


System specifications
System Specifications

System specifications

User interface

Database

Software

Hardware and network

Personnel


End user involvement
End User Involvement

End User Involvement

Users requirements

End user computing


Implementing business systems
Implementing Business Systems

Implementation Activities

Acquisition of Hardware, Software, and Services

Software Development or Modification

End User Training

System documentation

System conversion


Hardware evaluation
Hardware Evaluation

Hardware Evaluation Factors

Performance

Cost

Reliability

Compatibility

Technology

Ergonomics

Connectivity


Hardware evaluation1
Hardware Evaluation

Scalability

Software

Support


Software evaluation
Software Evaluation

Software Evaluation Factors

Quality

Efficiency

Flexibility

Security

Connectivity

Language

Documentation


Software evaluation1
Software Evaluation

Hardware

Cost

Others(Hardware evaluation factors)


Other implementation activities
Other Implementation Activities

Other Implementation Activities

Testing

Documentation

Training

Conversion methods


Conversion methods
Conversion Methods

Conversion methods

Parallel

Pilot

Phased

Plunge


Maintenance
Maintenance

System Maintenance

Trouble shooting

New functions

Adapting to new businesses


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