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E-Business Strategies and Development

E-Business Strategies and Development. Prof.Dr. Yang Dehua School of Economics and Management Tongji University. Outlines. Competition Strategies Planning Fundamentals Implementation of Changes Developing Business Solutions Implementation of e-Business Information Systems .

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E-Business Strategies and Development

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  1. E-Business Strategies and Development Prof.Dr. Yang Dehua School of Economics and Management Tongji University

  2. Outlines Competition Strategies Planning Fundamentals Implementation of Changes Developing Business Solutions Implementation of e-Business Information Systems

  3. Competition Strategies Pressures Being Faced by Enterprise 3Cs/4Cs Rapid Development of the Internet technologies Agile Companies and Virtualization The New Economy

  4. Business Strategies—Ends/Means Vision - Ends Mission - Means Goals/objectives - Ends Policies – Elements of guidance Business rules – Elements of guidance Environmental analysis - Influences Courses of action - Means

  5. Strategic Use of IT Strategic Uses of Information Technology Strategic Information Systems The Main Lever in Modern Enterprises Examples

  6. Planning Fundamentals Organizational Planning Team building,modeling, and consensus Evaluating what an organization has accomplished and the resources they have acquired Analyzing the environment(PESTEL) Anticipating and evaluating the impact of future development

  7. Components of Organizational Planning Building a Shared Vision Deciding on What Goals They Want to Achieve Making Strategies Deciding What Actions to Take to Achieve Their Goals

  8. Components of Organizational Planning Analyze the organization’s Environment Articulate the organizational plan Establish: Vision Mission Goals Objectives Team building,modeling, and consensus Forecast Internal & external Developments Develop Strategies Policies& Tactics Develop Implementation methods & controls Analyze accomplishments and resources

  9. Methodologies of Organizational Planning The Scenario Approach Virtual world exercises Environment development(trends): Technology Competitive imperatives Deregulation Customer sophistication/expectations Others

  10. Methodologies of Organizational Planning SWOT Analysis External Internal Business Models Conceptual framework that expresses the underlying economic logic and system that prove how an enterprise can deliver value to customers at an appropriate cost and make money

  11. Business Models Components of Business Models Customer value Scope Pricing Revenue resource Connected activities Capabilities Sustainability

  12. Business/IT Planning Business/IT Planning Alignment Key Insights Key Objectives Priorities Business Application Development and Deployment Customer and Business Value Visioning Business Strategies and Models Business/IT Strategies and Architecture Feedback/Impact

  13. Information Technology Architecture IT Architecture Technology platform Data resources Application architecture IT organization

  14. Identifying Business/IT Strategies External Drivers Product and Service Transformation Global Market Penetration Performance Improvement in Business Effectiveness Cost and Efficiency Improvements Internal Drivers

  15. Identifying Business/IT Strategies Examples Market creator Transaction intermediary Informediary Self-service innovator Supply chain innovator Channel mastery

  16. Identifying Business/IT Strategies • Boston Consulting Group Matrix

  17. Identifying Business/IT Strategies Description of the Model One axis shows the market share relative to the industry leader which is always the leftmost circle.The other axis shows market growth rate for the industry.A circle is drawn for each competitor. The size of each circle represents that company's dominance. Characterize Your EnterpriseThe expert system will position your enterprise on the chart based upon your description of:

  18. Identifying Business/IT Strategies share of market condition of the market You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.

  19. Identifying Business/IT Strategies Stars High growthHigh shareBusiness is likely to generate enough cash to be self sustaining. Recommended tactics: promote aggressively expand your product or service invest in R & D

  20. Identifying Business/IT Strategies Cash Cows Low growthHigh share Business can be used to support other business units. defend & maintain

  21. Identifying Business/IT Strategies Question Marks High growthLow share Business requires a lot of cash to maintain market share. invest more cash or, divest

  22. Identifying Business/IT Strategies Dogs Low growthLow share Business is a cash trap. focus on short term avoid risky project limited future

  23. Identifying Business/IT Strategies Importance of Planned IS Transform Strategic Support Factory Importance of Current IS McFarlan and McKenney’s Model

  24. Identifying Business/IT Strategies Nolan Technology Development Maturity Applications Decline Control Contagion Initiation Failure Time

  25. Business Application Planning Business Application Planning IT proposals for addressing strategic business problems Business case for investing in e-business projects Planning for application development and implementation

  26. Business/IT Architecture Planning E-Business Strategies: SWOT, Goals, Requirements, Constraints Repository Business Models Application Components E-Business Processes: Internal & Inter-enterprise, Organizational, Process & Data Models E-Business Application Architecture: e-Business, e-Commerce,Component-based Applications Technology Infrastructure: IT Architecture,Component Development Methodology

  27. Implementation Challenges Implementing Information Technology Impact introduced by implementation User resistance Business continuity management Business process reengineering

  28. Impact Introduced by Implementation Level of Changes Redefine Core Business Process Reengineering Best Practices Model Best Practices Improve Efficiency Improve Efficiency Scope of Business Change(Examples) Single Function Core Processes Supply Chain Extended Supply Chain New Business Initiatives

  29. Change Management Change Management Technology Process People Operational Strategic

  30. Change Management Ownership Design Enterprise wide Processes Inter-enterprise Processes Change Leaders Loose/Tight Controls Executive Sponsorship & Support Aligning on Conditions of Satisfaction Strategic Enterprise Architecture Supplier Partnership System Integrators Outsourcing High Impact on Business Operational Technology Selection Technology Support Installation Requirements Recruitment Retention Training Knowledge Transfer Change Control Implementation Management Support Processes People Technology Process Low Level of Difficulty/Time to Resolve Low High

  31. Systems Development Development Models Development Methodologies Implementation Issues

  32. The System Approach The System Approach System Thinking Poor Sales Management Control Inadequate Selling Effort? Out-of-Date Sales Procedures? Poor Sales Performance? Processing Output Input

  33. System Development Cycle System Development Cycle Systems investigation Systems analysis Systems design Systems implementation Systems maintenance

  34. Information Systems Development Methodologies Life-Cycle Based Model Requirements Analysis Design Implementation Testing Maintenance

  35. Information Systems Development Methodologies Prototyping Model Identify the end users’ business requirements Develop business system prototypes [Prototyping Cycle] Revise the prototypes Use and maintain the accepted business system [Maintenance Cycle]

  36. Starting Systems Development Feasibility Study Organizational Technical Economic Operational

  37. Systems Analysis Systems Analysis Organizational analysis Present systems analysis Functional requirements analysis Systems Design User interface design Data design Process design

  38. System Specifications System specifications User interface Database Software Hardware and network Personnel

  39. End User Involvement End User Involvement Users requirements End user computing

  40. Implementing Business Systems Implementation Activities Acquisition of Hardware, Software, and Services Software Development or Modification End User Training System documentation System conversion

  41. Hardware Evaluation Hardware Evaluation Factors Performance Cost Reliability Compatibility Technology Ergonomics Connectivity

  42. Hardware Evaluation Scalability Software Support

  43. Software Evaluation Software Evaluation Factors Quality Efficiency Flexibility Security Connectivity Language Documentation

  44. Software Evaluation Hardware Cost Others(Hardware evaluation factors)

  45. Other Implementation Activities Other Implementation Activities Testing Documentation Training Conversion methods

  46. Conversion Methods Conversion methods Parallel Pilot Phased Plunge

  47. Maintenance System Maintenance Trouble shooting New functions Adapting to new businesses

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