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A Resource-Process Framework of New Service Development

A Resource-Process Framework of New Service Development. By Craig M Froehle and Aleda V Roth Production and Operations Management Muncie: Mar/Apr 2007. Vol 16 Iss. 2 pg. 169. Objective.

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A Resource-Process Framework of New Service Development

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  1. A Resource-Process Framework of New Service Development By Craig M Froehle and Aleda V Roth Production and Operations Management Muncie: Mar/Apr 2007. Vol 16 Iss. 2 pg. 169

  2. Objective • To propose a framework that integrates both process and resource oriented literature with managerial perspectives of new service development (NSD) by organizing various practice contructs for NSD-related activities that occur in contemporary service firms.

  3. Barney, J. B. 1991. Firm resources and sustained competitive advantage. Journal of Management 17(1) 99-120 • Johnson, S. P., L. J. Menor, A. V. Roth, R. B. Chase, 2000. A Critical evaluation of the new service development process in New Service Development, J. Fitzsimmons, M. Fitzsimmons, (eds.), Sage, Thousand Oaks, CA, 1-32

  4. The Resource-Process Framework (RPF) • Resource-Oriented • Intellectual • Organizational • Physical

  5. The Resource-Process Framework (RFP) cont. • Process-Oriented • Design • Analysis • Development • Launch

  6. Research Quantitative and qualitative data were gathered through multiple rounds (4) of interviews and card-sorting exercises with senior managers involved in NSD from organizations across a wide range of service industries. Two-step method approach

  7. Results The results appear to be a coherent, organized set of constructs that are useful for thinking about how firms manage their NSD resources and execute their NSD processes.

  8. Conclusion • The study showed including the resource-oriented strategy along with the process-oriented strategy improve and focus the NSD process. • The framework and NSD constructs will prove useful to future researchers.

  9. Service Managers • This framework highlights the importance of resource-building practices concerning NSD. • The impact of resource-oriented practices are strategically vital for many organizations this framework will help managers think differently about their NSD resources, which can only improve their long term capabilities.

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