The music community of aarhus
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Anne Jensen Jesper M ardahl SXSW March 2011. …The Music Community of Aarhus…. Who are we ? How do we think ? What do we do? What’s to come ?. Anne Jensen Jesper Mardahl SXSW March 2011. Who we are. The City of Aarhus Production centres 2017 Sustainability Jesper Mardahl

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The music community of aarhus

…The Music Community of Aarhus…

Whoarewe?

How do wethink?

What do we do?

What’s to come?


Who we are

Anne Jensen

Jesper Mardahl

SXSW March 2011

Whoweare

  • The City of Aarhus

    • Production centres

    • 2017

    • Sustainability

  • Jesper Mardahl

  • Anne Jensen


How we think

Anne Jensen

Jesper Mardahl

SXSW March 2011

How wethink

  • Wewant to be the meeting point for the music scene in Aarhus

  • Wehelpfacilitate the city’smusicindustry

  • Weaim to help professionalise and support the city’sgrowthlayer

  • Wewish to strengthen the relationshipbetween the city’smusic scene and the music business nationally and internationally

  • Wewant to make Aarhus an attractive city for the musicindustrynationwide


What we do

Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do

  • Mentor scheme

  • Courses

  • Knowledge sharing

  • Consultancy on all aspects of the musicindustry in general

  • Local facilities

  • Network

  • Virtual meeting point


What we do m entor scheme

Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do Mentor scheme

  • For the growthlayer

  • DIY – careerplanning

  • 10 mentors

  • 22 mentorees


What we do courses

Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do Courses

  • Basic

  • Seminars

  • Pitch sessions

  • Information meetings


What we do knowledge sharing

Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do Knowledge sharing

  • International, national and localmusic business news

  • Events, e.g. Brand New Mentality

  • YCE award

  • Website, Facebook, Twitter


What we do facilities

Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do Facilities

  • Shared officespace

  • Productionfacilities


What we do consultancy

Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do Consultancy

  • About the musicindustry in general, e.g. contracts, rights, business start-ups

  • On a day to day basis


What we do network

Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do Network

  • Small scalelevel

  • Establishedmusic business level

  • Official/policy level

    • Creative Entrepreneurs Club (British Council)

    • Arrangørgruppen Aarhus

    • Creative Aarhus

    • Songwriters’ network Aarhus

    • Other national musicnetwork and organisations, e.g. ROSA, Musikzonen, Musicians’ unions


How we see the future

Anne Jensen

Jesper Mardahl

SXSW March 2011

How wesee the future

  • Sustainability

    • Strengthen

    • Professionalise

    • Conditions

  • European Capital of Culture 2017

  • International partnerships


Questions

Anne Jensen

Jesper Mardahl

SXSW March 2011

Questions?

www.promus.dk

[email protected]

www.twitter.com/promusinfo


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