The music community of aarhus
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Anne Jensen Jesper M ardahl SXSW March 2011. …The Music Community of Aarhus…. Who are we ? How do we think ? What do we do? What’s to come ?. Anne Jensen Jesper Mardahl SXSW March 2011. Who we are. The City of Aarhus Production centres 2017 Sustainability Jesper Mardahl

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…The Music Community of Aarhus…

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  • Anne Jensen

  • Jesper Mardahl

  • SXSW March 2011

…The Music Community of Aarhus…

Whoarewe?

How do wethink?

What do we do?

What’s to come?


Anne Jensen

Jesper Mardahl

SXSW March 2011

Whoweare

  • The City of Aarhus

    • Production centres

    • 2017

    • Sustainability

  • Jesper Mardahl

  • Anne Jensen


Anne Jensen

Jesper Mardahl

SXSW March 2011

How wethink

  • Wewant to be the meeting point for the music scene in Aarhus

  • Wehelpfacilitate the city’smusicindustry

  • Weaim to help professionalise and support the city’sgrowthlayer

  • Wewish to strengthen the relationshipbetween the city’smusic scene and the music business nationally and internationally

  • Wewant to make Aarhus an attractive city for the musicindustrynationwide


Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do

  • Mentor scheme

  • Courses

  • Knowledge sharing

  • Consultancy on all aspects of the musicindustry in general

  • Local facilities

  • Network

  • Virtual meeting point


Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do Mentor scheme

  • For the growthlayer

  • DIY – careerplanning

  • 10 mentors

  • 22 mentorees


Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do Courses

  • Basic

  • Seminars

  • Pitch sessions

  • Information meetings


Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do Knowledge sharing

  • International, national and localmusic business news

  • Events, e.g. Brand New Mentality

  • YCE award

  • Website, Facebook, Twitter


Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do Facilities

  • Shared officespace

  • Productionfacilities


Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do Consultancy

  • About the musicindustry in general, e.g. contracts, rights, business start-ups

  • On a day to day basis


Anne Jensen

Jesper Mardahl

SXSW March 2011

Whatwe do Network

  • Small scalelevel

  • Establishedmusic business level

  • Official/policy level

    • Creative Entrepreneurs Club (British Council)

    • Arrangørgruppen Aarhus

    • Creative Aarhus

    • Songwriters’ network Aarhus

    • Other national musicnetwork and organisations, e.g. ROSA, Musikzonen, Musicians’ unions


Anne Jensen

Jesper Mardahl

SXSW March 2011

How wesee the future

  • Sustainability

    • Strengthen

    • Professionalise

    • Conditions

  • European Capital of Culture 2017

  • International partnerships


Anne Jensen

Jesper Mardahl

SXSW March 2011

Questions?

www.promus.dk

info@promus.dk

www.twitter.com/promusinfo


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