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招贴广告设计 PowerPoint PPT Presentation


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招贴广告设计. 主讲:杜薇. 学习目的: 《 招贴广告设计 》 是设计类专业必须开设的重点课程,是从事视觉传达设计工作要掌握的必备技能。通过学习本门课程了解招贴的基础知识、招贴设计的发展史,熟悉掌握招贴广告设计的创意思路和创意方法。. 第一章 招贴广告概论. 一、广告的定义 广告来源于拉丁文 Advertere 英文中最早的广告一词来源于圣经。 1450 年古登堡发明了印刷术,英国开始印刷圣经, 1655 年,英国出版商引用圣经中的广告( Advertising )一词作招牌, 1660 年,作为商业推广的一般用语使用。

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招贴广告设计

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  • Advertere

  • 14501655Advertising 1660

  • 19481968


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  • poster(Placard displayed in a public place)poster


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  • posterposter


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