Trends and color forecasting
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Trends and Color Forecasting. How trends and color forecasting are used to develop new textile products. Written by: Deborah Craft Georgia CTAE Resource Network 2010. Trends. What is a trend? A trend is what is currently popular. Trends typically last for a short period of time.

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Trends and Color Forecasting

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Trends and Color Forecasting

How trends and color forecasting are used to develop new textile products

Written by: Deborah Craft

Georgia CTAE Resource Network

2010


Trends

  • What is a trend?

    • A trend is what is currently popular.

    • Trends typically last for a short period of time.

    • Trends are sought after by many people.


What Influences Trends?

Trends can be influenced by other factors happening in the world. Some areas that can impact trends include:

  • Politics

  • Religion

  • New inventions and discoveries

  • The economy

  • Climate and geography

  • Available materials


Origins of Trends

  • Trends are often re-occurring. They can be adaptations of classical styles that use new color combinations, or modifications of furniture and accessories popular during an earlier historical period.


History of Trends

  • Some popular periods that have influenced trends include:

    • Ancient (Egyptian, Greek, Roman, Asian)

    • Early Christian, Byzantine, Romanesque

    • Middle Ages and Gothic

    • Renaissance

    • Baroque

    • Rococo

    • Neoclassical

    • Victorian

    • Arts and Crafts

    • Art Deco

    • Modern

    • Contemporary


How Markets Influence Trends

  • International markets introduce the latest designs in clothing, home furnishings, and textile colors, patterns, and weaves.

    • The latest designs in clothing are shown in Paris and Milan.

    • New home furnishings designs are showcased in Germany, Milan, Chicago, and North Carolina.

    • New textile designs are introduced at an annual show in Germany called Heimtextil.


How Markets Influence Trends

  • After each market, the styles are then shown in larger US cities, such as New York, Miami, and Los Angeles.

  • The styles that are most popular in these markets usually become a hot trend throughout the rest of the US.


Color Forecasting

  • Clothing lines introduce new styles and designs about four times a year.

  • Home furnishings, accessories, and décor items debut about twice a year.

  • Automobile models are introduced once a year.

  • Designers and manufacturers need to know what the “in” colors are going to be before their products can be developed.


Color Forecasting – Color Marketing Group

  • The Color Marketing Group, which was founded in 1962, is a non-profit international association which forecasts color trends nineteen months or more in advance.

    • Its members are color designers.

    • They exchange non-competitive information relating to all phases of color marketing.


Color Forecasting – Color Marketing Group

  • The Color Marketing Group’s primary purpose is to identify the direction of color and design trends.

  • They hold two semi-annual conferences for the development of Consumer and Contract Color Forecasts.


Color Forecasting - Pantone

  • Pantone was established almost 50 years ago and has become the leader in standardized color matching systems that are used worldwide.


Color Forecasting - Pantone

  • Pantone’s fan deck of matching system colors allows designers to specify a color that can be exactly matched anywhere in the world.

  • The colors are universally consistent so that the shade, tint, and tones are exact.

  • Pantone is most known for its use in specifying ink for printing and dyes for textiles.


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