Trends and color forecasting
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Trends and Color Forecasting. How trends and color forecasting are used to develop new textile products. Written by: Deborah Craft Georgia CTAE Resource Network 2010. Trends. What is a trend? A trend is what is currently popular. Trends typically last for a short period of time.

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Trends and color forecasting

Trends and Color Forecasting

How trends and color forecasting are used to develop new textile products

Written by: Deborah Craft

Georgia CTAE Resource Network

2010


Trends

Trends

  • What is a trend?

    • A trend is what is currently popular.

    • Trends typically last for a short period of time.

    • Trends are sought after by many people.


What influences trends

What Influences Trends?

Trends can be influenced by other factors happening in the world. Some areas that can impact trends include:

  • Politics

  • Religion

  • New inventions and discoveries

  • The economy

  • Climate and geography

  • Available materials


Origins of trends

Origins of Trends

  • Trends are often re-occurring. They can be adaptations of classical styles that use new color combinations, or modifications of furniture and accessories popular during an earlier historical period.


History of trends

History of Trends

  • Some popular periods that have influenced trends include:

    • Ancient (Egyptian, Greek, Roman, Asian)

    • Early Christian, Byzantine, Romanesque

    • Middle Ages and Gothic

    • Renaissance

    • Baroque

    • Rococo

    • Neoclassical

    • Victorian

    • Arts and Crafts

    • Art Deco

    • Modern

    • Contemporary


How markets influence trends

How Markets Influence Trends

  • International markets introduce the latest designs in clothing, home furnishings, and textile colors, patterns, and weaves.

    • The latest designs in clothing are shown in Paris and Milan.

    • New home furnishings designs are showcased in Germany, Milan, Chicago, and North Carolina.

    • New textile designs are introduced at an annual show in Germany called Heimtextil.


How markets influence trends1

How Markets Influence Trends

  • After each market, the styles are then shown in larger US cities, such as New York, Miami, and Los Angeles.

  • The styles that are most popular in these markets usually become a hot trend throughout the rest of the US.


Color forecasting

Color Forecasting

  • Clothing lines introduce new styles and designs about four times a year.

  • Home furnishings, accessories, and décor items debut about twice a year.

  • Automobile models are introduced once a year.

  • Designers and manufacturers need to know what the “in” colors are going to be before their products can be developed.


Color forecasting color marketing group

Color Forecasting – Color Marketing Group

  • The Color Marketing Group, which was founded in 1962, is a non-profit international association which forecasts color trends nineteen months or more in advance.

    • Its members are color designers.

    • They exchange non-competitive information relating to all phases of color marketing.


Color forecasting color marketing group1

Color Forecasting – Color Marketing Group

  • The Color Marketing Group’s primary purpose is to identify the direction of color and design trends.

  • They hold two semi-annual conferences for the development of Consumer and Contract Color Forecasts.


Color forecasting pantone

Color Forecasting - Pantone

  • Pantone was established almost 50 years ago and has become the leader in standardized color matching systems that are used worldwide.


Color forecasting pantone1

Color Forecasting - Pantone

  • Pantone’s fan deck of matching system colors allows designers to specify a color that can be exactly matched anywhere in the world.

  • The colors are universally consistent so that the shade, tint, and tones are exact.

  • Pantone is most known for its use in specifying ink for printing and dyes for textiles.


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