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Lead generation B2B Techniques that work . In this presentation. Background The approach The tools What works for us The results Qualifa. Background. Darren Blackstock - Director at Qualifa 12 x years new business sales experience IT / Technology / Communications

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Lead generation b2b techniques that work

Lead generation B2B Techniques that work


In this presentation
In this presentation

  • Background

  • The approach

  • The tools

  • What works for us

  • The results

  • Qualifa


Background
Background

  • Darren Blackstock - Director at Qualifa

  • 12 x years new business sales experience

  • IT / Technology / Communications

  • SME – Enterprise – Public Sector


The right approach
The right approach

  • The right proposition and focus on your USPs

  • Research your prospective companies & contacts

  • Focus on ‘sales intelligence’ to drive your results not traditional activities

  • Handle the objections smartly


The right tools
The right tools

  • Understanding of your proposition & USPs

  • Intensive research of target sectors and prospects

  • Effective use of business media, social media and corporate internet sites

  • Articulate compelling outbound sales messages


What works for us
What works for us

  • Accurate & up to date data

  • Edge contacts at each prospect

  • Short and to the point personalised email with call to action / not eDMs

  • Calls following Pareto Law methodology

  • Diary all call backs and act on them

  • Follow up email / slightly different message

  • Always with a call to action....... the face-to-face meeting


The right results
The right results

  • What business do you want to write, how much can you handle, timescales

  • If it doesn’t work ,review, revise and go again

  • A % of speculative meetings will result in sales, build a relationship and get sponsored through the business

  • Gain a balance of new business activity and good sales skills


Qualifa
Qualifa

  • Unlike traditional telemarketing services we focus on ‘sales intelligence’ to drive results

  • We only employ highly trained and motivated graduates who are paid on results

  • All account activity is reviewed at Director level on a daily basis to maintain quality

  • Its about the proposition, research and contacts


The type of meetings we book
The type of meetings we book

We are specialist in major brand introductions and senior level appointment setting


Other qualifa services
Other Qualifa Services

  • Appointment setting (as covered in this presentation)

  • Account profiling & Database services

  • Sales consultancy & Outsourcing

  • Lead generation, calling structure & objection handling sales training


Contact
Contact

Darren Blackstock

Director

0203 195 0753

07899 722900

[email protected]

www.qualifa.co.uk


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