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The Global Pharmaceutical Industry . Sabena Ahmad Iveta Smincakova Dawn Bradbury. PESTEL Analysis. Political: Lighter Regulatory Controls (1960s) Tighter Regulatory Controls on Clinical trials (1970s) Medicare reforms in 2006 extended drug coverage for ageing population Economic:

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The global pharmaceutical industry

The Global Pharmaceutical Industry

Sabena Ahmad

IvetaSmincakova

Dawn Bradbury


Pestel analysis
PESTEL Analysis

Political:

  • Lighter Regulatory Controls (1960s)

  • Tighter Regulatory Controls on Clinical trials (1970s)

  • Medicare reforms in 2006 extended drug coverage for ageing population

    Economic:

  • Monopsony of the government on drug purchases

  • Parallel trade (free movement of goods across Single European Market)

  • USA contribution to global pharmaceutical sales fell from 60 to 40% in years 2002 to 2005

  • Emerging markets (Latin America, Asian countries e.g. India and China) represented niche markets for pharmaceutical companies

  • Mergers and Acquisitions – Warner-Lambert (USA) & Pfizer (USA)

    Social:

  • Increase in consumer expectations

  • Ageing populations (four times higher consumption of health care)

  • Increase in numbers of uninsured people (in USA 46.6m people in 2006)

  • The DTC advertising (the aim is to inform consumers about latest drugs available in the market, to support branding – the expenditure for DTC advertising exceeded $4.5bn in 2006)


Pestel analysis1
PESTEL Analysis

Technological:

  • Usage of high technology for R&D

  • Five types of industries – Ethical, Generic, Biotech, OTC and Vaccine

  • Introduction of the ‘blockbusters’ (sales reached $2bn between 1998 and 2003)

    Legal:

  • Legislation Setting Fixed Period On Patent Protection (20 years)

  • Government agency ensuring safety & effectiveness of the new drugs (Food and Drug Administration-FDA, National Institute for Clinical Excellence-NICE)

  • Issues of fake drugs (the drug market is estimated over 10% globally)

    Environmental:

  • There is no information on this factor in the case study


Key drivers of change
Key Drivers of Change

  • Technology

  • Innovation

  • Branding (marketing and advertising)

  • Ethical issues

  • Globalisation of the market

  • Emerging markets

  • Ageing population

  • Regulatory law


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