Partnership Marketing Strategy Scorecard

1. Partnership Marketing Strategy Scorecard Partnership Marketing Strategy ScorecardPartnership Marketing Scorecard - [insert company name & date]Objective #1 - Establish Openness & Transparency in the PartnershipObjective #2 - Achieve Commitment to Partnership from Both OrganizationsObjective #3 - Improve Awareness of Partnership among Key Media SourcesObjective #4 - Improve Awareness of Partnership among CustomersPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsTarget #1 - Senior Management TeamDue Diligence Exercise on Partner Organization Due Diligence Exercise Completed Completed by End of Q3 2008 Approve Budget & Resources for Partnership by Q4Sponsorship for Partnership Programs Budget Approval & Level of Time Commitment 2008 # of Attendees @ Monthly Sessions & Surveys Collect Surveys from Attendees from All Attendees byEducate Staff & Enforce Partnership Value Completed Q1 2009Target #2 - Key Media SourcesUpdate Company News Section on Website Number of Page Views (Company News Page) 10000 Page Views by End of Q1 2009 25000 Impressions, 5000 Hits on Microsite - End of Q2Increase Relevant LOB Advertising (Online & Offline) # of Impressions & Traffic on Microsite 2009Communicate Partnership via Press Releases Number of Hits, Impressions, Pick-ups Submit 5 Press Releases Each QuarterTarget #3 - CustomersUnderstand Brand Perceptions (Both Partners) Brand Perception Survey Results Establish Benchmarks in Q3 2008Update Branding on Website, Collateral, & Other Media % of materials converted to include both brands Update Branding Where Appropriate by Q1 2009

2. Send Email Marketing Message to Existing Customers Number of click-throughs 15000 by End of Q1 2009Target #4 - Prospective Market SegmentsUnderstand Preferences in Key Markets Conduct Perception Survey Establish Benchmarks in Q1 2009Increase Partnership Awareness in Key Markets % of Awareness in Sample Group 35% Awareness in Sample Groups by Q3 2009Target #5 - Internal CommunicationIncrease Communication Via Open Forum on Intranet # of Discussion Postings 20 Postings by Q4 2008Send Internal Email Message with Survey to Staff Number of Surveys Complete 60% Complete - End of Q2 2009 Send Email Marketing Message to Existing Customers Number of click-throughs 15000 by End of Q1 2009Target #4 - Prospective Market SegmentsUnderstand Preferences in Key Markets Conduct Perception Survey Establish Benchmarks in Q1 2009Increase Partnership Awareness in Key Markets % of Awareness in Sample Group 35% Awareness in Sample Groups by Q3 2009Target #5 - Internal CommunicationIncrease Communication Via Open Forum on Intranet # of Discussion Postings 20 Postings by Q4 2008Send Internal Email Message with Survey to Staff Number of Surveys Complete 60% Complete - End of Q2 2009