Hcea 2012 state of the industry
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Frank Skinner, HCEA Executive Director. HCEA 2012 STATE of the INDUSTRY. Research Underwriters. Why is this important?. Understanding big picture trends empowers you to make better informed decisions. HCEA State of the Industry. 1. 2. 3. Measurable Trends. Future Outlook. Industry

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HCEA 2012 STATE of the INDUSTRY

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Hcea 2012 state of the industry

Frank Skinner, HCEA Executive Director

HCEA 2012STATE of the INDUSTRY


Hcea 2012 state of the industry

Research Underwriters


Understanding big picture trends empowers you to make better informed decisions

Why is this important?

Understanding big picture trends empowers youto make better informed decisions.


Hcea 2012 state of the industry

HCEAState of the Industry

1

2

3

Measurable

Trends

Future

Outlook

Industry

Issues

Industry perspective from multiple viewpoints


Measurable trends

1

Measurable Trends

Top 50, Attendance, Exhibits, Space Cost, International


Attendance growth in the top 50 2010 to 2011

2.2%professional attendance

Attendance Growth in the Top 50, 2010 to 2011

5.4%totalattendance


Attendance growth in the top 50 2011 vs 2007

Professional attendance has rebounded to pre-recession levels.

2.7%

Attendance Growth in the Top 50, 2011 vs .2007


Attendance growth in the top 50

Professional attendance growth for some, not for others.

Attendance Growth in the Top 50

8

meetings

10+ %

5

meetings

20+ %


Attendance growth by meeting category

5%professional attendance

Large Meetings: 4,000+ Total Attendee

Attendance Growth by Meeting Category

.8%totalattendance


Attendance growth by meeting category1

9.3%professional attendance

Medium Meetings: 2,000-3,999 Total Meetings

Attendance Growth by Meeting Category

1.9%totalattendance


Attendance growth by meeting category2

13.5%professional attendance

Small Meetings: Less than 2,000 Total Attendees

Attendance Growth by Meeting Category

22.7%totalattendance

Note: There was a decline in the number of meetings reported with less than 200 attendees, likely making the average increases higher than normal.


International attendance growth

From meetings with 10,000+ total attendees

199823.6%

200319.9%

200829.0%

201023.2%

201125.2%

International Attendance Growth

*Percentages from 1998 and 2003 include smaller sample sizes and historical estimates by event organizers.


International attendance growth1

From meetings with 4,000+ total attendees

  • 201018.3%

  • 201118.9%

  • Over 8 events with 50%+ international attendees.

  • Range from 60% to less than 1%.

International Attendance Growth


Exhibit hall growth by meeting category

.06%net sq. ft.

Large Meetings: 4,000+ Total Attendee

Exhibit Hall Growth by Meeting Category

6.2%number of exhibits

Note: Exhibit figures have been adjusted from 2007 to 2011 to reflect updated reporting definitions.


Exhibit hall growth by meeting category1

.2%net sq. ft.

Medium Meetings: 2,000-3,999 Total Meetings

Exhibit Hall Growth by Meeting Category

15.5%number of exhibits

Note: Exhibit figures have been adjusted from 2007 to 2011 to reflect updated reporting definitions.


Exhibit hall growth by meeting category2

Small Meetings: Less than 2,000 Total Attendees

-26%net sq. ft.

Exhibit Hall Growth by Meeting Category

20.7%number of exhibits

Note: There was a significant decline in the number of meetings reported with less than 200 attendees, likely making the average increases higher than normal.


10x10 space cost by meeting category

Space cost increased across all meeting categories.

10x10 Space Cost by Meeting Category

5%

18.4%

9.5%


Cost per professional attendee

Benchmarking the baseline

Cost per professional attendee


Medical meeting location trends

2011 and the last five years

Medical Meeting Location Trends


Medical meeting location trends1

2011 and the last five years

2011 Top 20 Destinations

Top 20 Destinations, Last 5 Years

Medical Meeting Location Trends

52%of all reported meetings over the last five years were held in the top 20 destinations.

48%of all reported meetings in 2011 were held in the top 20 destinations.

Note: Only meetings reported to HCEA are tabulated.


Medical meeting timing trends

When are medical meetings most often held?

71%of meetings were held in 6 months: Mar, Apr, May, Jun, Sep and Oct.

Medical Meeting Timing Trends


Future outlook

2

Future Outlook

What do your colleagues think?


Industry jobs

  • Layoffs, Pharma

    • 61,109 in 2009

    • 53,636 in 2010

    • 19,076 in 2011

  • Layoffs, Health Care/Products

    • 46,220 in 2009

    • 28,058 in 2010

    • 27,373 in 2011

    • Source: Challenger, Gray & Christmas

Industry Jobs


Dow jones titan index of healthcare

Dow Jones Titan Index of Healthcare

  • Source: Dow Jones


Healthcare exhibitor spend outlook

In 2012 do you anticipate that your needs in the following areas will increase, decrease or stay the same?

Healthcare Exhibitor Spend Outlook


Medical show organizer outlook

In 2012, do you anticipate that your primary conference attendance will:

Medical Show Organizer Outlook


Medical show organizer outlook1

In 2012, do you anticipate that the number of your exhibits will:

Medical Show Organizer Outlook


Medical show organizer outlook2

In 2012, do you anticipate that the net square footage of your exhibit hall will:

Medical Show Organizer Outlook


Future outlook1

What do you see as the biggest challenges facing healthcare conventions in the coming year?

Future Outlook


Future outlook2

What do you see as the biggest challenges facing healthcare exhibitorsin the coming year?

Future Outlook


Industry issues

3

Industry Issues

Existing and emerging trends, concerns and opportunities


Industry issues1

Company scrutiny of ROI

Industry Issues

  • Exhibit space has been in decline.

  • Sponsorship is under a magnifying glass.

  • Concern about reaching the right people.

  • Need better metrics to make better decisions.

  • Better options for reporting HCP interactions and better NPI integration.

  • Cost of exhibiting makes participation a harder sell.


Industry issues2

Attendance dynamics; Opportunities

Industry Issues

  • Attendance at large shows is up but that doesn’t mean attendance is up in the hall.

  • Better reporting of attendance demographics.


Industry issues3

Emerging Issues in Europe

Industry Issues

Can European industry codes impact exhibits and attendance at U.S. medical meetings? Yes

  • EFPIA – European Federation of Pharmaceutical Industries and Associations

  • EucoMed Medical Technology


Industry issues4

PPACA, Sunshine and Compliance

Industry Issues

  • Supreme Court – What will decision be?

  • NPI challenges and opportunities

  • Compliance paralysis?


Industry issues5

Innovating the exhibition experience

Industry Issues

Exhibitors must be even more creativeto attract HCPs and provide a stellar learning experiencewith each booth visit.

More hands-on learning opportunities in the hall.

Better collaboration between show organizers and exhibitors to make the exhibit hall “the place to be.”


Hcea 2012 state of the industry

New era of learning and engagement

The industry is rising to the challengeof re-inventing the medical meeting and exhibition experience.


Hcea 2012 state of the industry1

Frank Skinner, HCEA Executive Director

HCEA 2012STATE of the INDUSTRY


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