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Frank Skinner, HCEA Executive Director. HCEA 2012 STATE of the INDUSTRY. Research Underwriters. Why is this important?. Understanding big picture trends empowers you to make better informed decisions. HCEA State of the Industry. 1. 2. 3. Measurable Trends. Future Outlook. Industry

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HCEA 2012 STATE of the INDUSTRY

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Frank Skinner, HCEA Executive Director

HCEA 2012STATE of the INDUSTRY


Research Underwriters


Why is this important?

Understanding big picture trends empowers youto make better informed decisions.


HCEAState of the Industry

1

2

3

Measurable

Trends

Future

Outlook

Industry

Issues

Industry perspective from multiple viewpoints


1

Measurable Trends

Top 50, Attendance, Exhibits, Space Cost, International


2.2%professional attendance

Attendance Growth in the Top 50, 2010 to 2011

5.4%totalattendance


Professional attendance has rebounded to pre-recession levels.

2.7%

Attendance Growth in the Top 50, 2011 vs .2007


Professional attendance growth for some, not for others.

Attendance Growth in the Top 50

8

meetings

10+ %

5

meetings

20+ %


5%professional attendance

Large Meetings: 4,000+ Total Attendee

Attendance Growth by Meeting Category

.8%totalattendance


9.3%professional attendance

Medium Meetings: 2,000-3,999 Total Meetings

Attendance Growth by Meeting Category

1.9%totalattendance


13.5%professional attendance

Small Meetings: Less than 2,000 Total Attendees

Attendance Growth by Meeting Category

22.7%totalattendance

Note: There was a decline in the number of meetings reported with less than 200 attendees, likely making the average increases higher than normal.


From meetings with 10,000+ total attendees

199823.6%

200319.9%

200829.0%

201023.2%

201125.2%

International Attendance Growth

*Percentages from 1998 and 2003 include smaller sample sizes and historical estimates by event organizers.


From meetings with 4,000+ total attendees

  • 201018.3%

  • 201118.9%

  • Over 8 events with 50%+ international attendees.

  • Range from 60% to less than 1%.

International Attendance Growth


.06%net sq. ft.

Large Meetings: 4,000+ Total Attendee

Exhibit Hall Growth by Meeting Category

6.2%number of exhibits

Note: Exhibit figures have been adjusted from 2007 to 2011 to reflect updated reporting definitions.


.2%net sq. ft.

Medium Meetings: 2,000-3,999 Total Meetings

Exhibit Hall Growth by Meeting Category

15.5%number of exhibits

Note: Exhibit figures have been adjusted from 2007 to 2011 to reflect updated reporting definitions.


Small Meetings: Less than 2,000 Total Attendees

-26%net sq. ft.

Exhibit Hall Growth by Meeting Category

20.7%number of exhibits

Note: There was a significant decline in the number of meetings reported with less than 200 attendees, likely making the average increases higher than normal.


Space cost increased across all meeting categories.

10x10 Space Cost by Meeting Category

5%

18.4%

9.5%


Benchmarking the baseline

Cost per professional attendee


2011 and the last five years

Medical Meeting Location Trends


2011 and the last five years

2011 Top 20 Destinations

Top 20 Destinations, Last 5 Years

Medical Meeting Location Trends

52%of all reported meetings over the last five years were held in the top 20 destinations.

48%of all reported meetings in 2011 were held in the top 20 destinations.

Note: Only meetings reported to HCEA are tabulated.


When are medical meetings most often held?

71%of meetings were held in 6 months: Mar, Apr, May, Jun, Sep and Oct.

Medical Meeting Timing Trends


2

Future Outlook

What do your colleagues think?


  • Layoffs, Pharma

    • 61,109 in 2009

    • 53,636 in 2010

    • 19,076 in 2011

  • Layoffs, Health Care/Products

    • 46,220 in 2009

    • 28,058 in 2010

    • 27,373 in 2011

    • Source: Challenger, Gray & Christmas

Industry Jobs


Dow Jones Titan Index of Healthcare

  • Source: Dow Jones


In 2012 do you anticipate that your needs in the following areas will increase, decrease or stay the same?

Healthcare Exhibitor Spend Outlook


In 2012, do you anticipate that your primary conference attendance will:

Medical Show Organizer Outlook


In 2012, do you anticipate that the number of your exhibits will:

Medical Show Organizer Outlook


In 2012, do you anticipate that the net square footage of your exhibit hall will:

Medical Show Organizer Outlook


What do you see as the biggest challenges facing healthcare conventions in the coming year?

Future Outlook


What do you see as the biggest challenges facing healthcare exhibitorsin the coming year?

Future Outlook


3

Industry Issues

Existing and emerging trends, concerns and opportunities


Company scrutiny of ROI

Industry Issues

  • Exhibit space has been in decline.

  • Sponsorship is under a magnifying glass.

  • Concern about reaching the right people.

  • Need better metrics to make better decisions.

  • Better options for reporting HCP interactions and better NPI integration.

  • Cost of exhibiting makes participation a harder sell.


Attendance dynamics; Opportunities

Industry Issues

  • Attendance at large shows is up but that doesn’t mean attendance is up in the hall.

  • Better reporting of attendance demographics.


Emerging Issues in Europe

Industry Issues

Can European industry codes impact exhibits and attendance at U.S. medical meetings? Yes

  • EFPIA – European Federation of Pharmaceutical Industries and Associations

  • EucoMed Medical Technology


PPACA, Sunshine and Compliance

Industry Issues

  • Supreme Court – What will decision be?

  • NPI challenges and opportunities

  • Compliance paralysis?


Innovating the exhibition experience

Industry Issues

Exhibitors must be even more creativeto attract HCPs and provide a stellar learning experiencewith each booth visit.

More hands-on learning opportunities in the hall.

Better collaboration between show organizers and exhibitors to make the exhibit hall “the place to be.”


New era of learning and engagement

The industry is rising to the challengeof re-inventing the medical meeting and exhibition experience.


Frank Skinner, HCEA Executive Director

HCEA 2012STATE of the INDUSTRY


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