1 / 14

Team Project Part 2: Final Report

Team Project Part 2: Final Report. Today’s Discussion. Occasion for the Research. User Feedback Methods. Summary of Findings. Recommended Designs. Occasion for the Research.

delora
Download Presentation

Team Project Part 2: Final Report

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Team Project Part 2: Final Report

  2. Today’s Discussion Occasion for the Research User Feedback Methods Summary of Findings Recommended Designs

  3. Occasion for the Research • Glutenfreely.com is a hub connecting users to medical professionals, manufacturers of gluten-free products, and other people interested in promoting a gluten-free lifestyle. • Beyond an online catalog and shopping functionality, the site also includes articles about wheat allergies, links to medical websites to learn more about the condition, electronic tools to aid in making wheat-free eating choices, and recipes for gluten-free cooking. • Despite good intentions the website suffers from poor information architecture and design choices that limit its ability to realize this mission to support those afflicted with gluten allergies or more serious ailments.

  4. Occasion for the Research • Messy PRODUCTS page navigation • No Article Index • Suboptimal HOME page content Current State Key Questions How would users group and categorize products in terms meaningful to them? What kinds of non-product information would user like to see on the site? Which topics or subject matter should be features on the HOME page? Card Sort Free Listing User Research

  5. Participant Demographics 16 participants provided input via the Free Listing and Card Sort exercises

  6. Analysis: Free Listing 1 2 3 Survey Completion Response Grouping Counting The team employed a 3-step approach group and prioritize areas of interest Group #1 Am I Allergic to Gluten? Medical Issues Medical Issues 3 Latest News Allergic Reactions Allergic Reactions Medical Issues Symptoms Symptoms Foods to Avoid Allergic Reactions Dining Out Symptoms

  7. Card Sort: Analysis A 2nd card sort by the UX team generated a rationalized set of category names 1 2 3 Data Scrubbing Team Card Sort Discussion consolidate duplicates an remove outliers group similar-sounding category names Review results and come to a consensus

  8. Results: Free Listing Participants wanted to know if they were allergic and, if so, what they could eat Percentage of Responses

  9. Results: Card Sort PRODUCT Category names remain largely unchanged • The participants generated a list of PRODUCT category names that, for the most part, reflected the same number and terminology seen in the existing navigation. • The old BREADS & MIXES category was deemed too broad should be split into two, separate categories: BREAD & BAKED GOODS and BAKING INGREDIENTS & MIXES. • The participants rarely mentioned the term MEALS or ENTREES; therefore, the category should be eliminated. • Participants did suggest a new category name, DAIRY SUBSTITUTES, to better reflect item therein such as coconut milk.

  10. Applying the Findings: User Task Flow Comparison Happy Paths contain the same number of steps with fewer errors Task: Find Coconut Milk Task: Find info on Gluten allergies Home Home old old new new SHOP NOW LIVING FREELY PRODUCTS ADVICE NO dairy substitute! desserts? condiments? snacks? TOOLS NO MEDICAL INSIGHT YES

  11. Applying the Findings: Product Reclassification A comparison of OLD and NEW product classification schemes Meals & Entrees Soup & Broths Bread & Baking Mixes

  12. Applying the Findings: New HOME Page Meals & Entrees Soup & Broths Bread & Baking Mixes

  13. Applying the Findings: New PRODUCT Page Meals & Entrees Soup & Broths Bread & Baking Mixes

  14. Applying the Findings: New ADVICE Page Meals & Entrees Soup & Broths Bread & Baking Mixes

More Related