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Demand. The Market for the IPad. The Ipad originated in 2010 and has consistently been the leader in the market for tablets. This PPT will be based on the market for Ipads . . Part 1: Complementary Products.

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Presentation Transcript

The Market for the IPad

  • The Ipad originated in 2010 and has consistently been the leader in the market for tablets.

  • This PPT will be based on the market for Ipads.


Part 1: Complementary Products

  • Find 3 products, such as the ones below, that would be considered complements to the Ipad. Find and paste pictures on the next 3 slides and type a description of how these products are complementary to the IPad.


Complementary Product 1

Type description here


Complementary Product 2

Type description here


Complementary Product 3

Type description here


Complimentary Products

  • Answer the following:

  • Compliments to the Ipad will most likely experience an ______________in demand because of the popularity of the Ipad.

  • Show how a change in demand for the Ipad would shift the curve below

    • Move curve and arrow in the direction of the shift.

Price

D1

Quantity of Compliments

D2


Part 2: Substitute Products

  • Find 3 products that would be considered substitutes to the Ipad. Paste their pictures on the next 3 slides and type a description of how these products are substitutes to the IPad.


Substitute Product 1

Type description here


Substitute Product 2

Type description here


Substitute Product 3

Type description here


Substitute Products

  • Answer the following:

  • Substitutes are likely to cause a ______________in demand for iPad.

  • Show how the change in demand would shift the curve below

    • Move curve and arrow in the direction of the shift.

Price

D1

D2

Quantity of IPads


Part 3: Determinants of Demand

  • Find picturesonline to describe the following scenarios


Consumer Income

  • Find a picture online to describe the following scenario.

  • Show the result of the scenario by shifting the curve in the correct direction.

  • Scenario: US consumers experience an increase in general levels of income.

Price

Place Picture Here

D2

D1

Quantity of Consumer Goods


Consumer Income

  • Find a picture online to describe the following scenario.

  • Show the result of the scenario by shifting the curve in the correct direction.

  • Scenario: A recession causes US consumers to experience a decrease in general levels of income.

Price

Place Picture Here

D2

D1

Quantity of Consumer Goods


Price of Related Products

  • Find a picture online to describe the following scenario.

  • Show the result of the scenario by shifting the curve in the correct direction.

  • Scenario: Gatorade raises their prices. People begin buying Powerade. Show the demand curve for Powerade

Price

Place Picture Here

D2

D1

Quantity of Powerade


Price of Related Products

  • Find a picture online to describe the following scenario.

  • Show the result of the scenario by shifting the curve in the correct direction.

  • Scenario: Pepsi lowers their prices. People stop buying Coke. Show the demand curve for Coke.

Price

Place Picture Here

D2

D1

Quantity of Coke


Consumer Tastes

  • Find a picture online to describe the following scenario.

  • Show the result of the scenario by shifting the curve in the correct direction.

  • Scenario: People find out that Oranges have health benefits that fight cancer.

Price

Place Picture Here

D2

D1

Quantity of Oranges


Consumer Tastes

  • Find a picture online to describe the following scenario.

  • Show the result of the scenario by shifting the curve in the correct direction.

  • Scenario: A successful advertising campaign attracts many consumers to the tablets. Desktop PC’s become less popular.

Price

Place Picture Here

D2

D1

Quantity of Desktop PCs


Consumer Expectations

  • Find a picture online to describe the following scenario.

  • Show the result of the scenario by shifting the curve in the correct direction.

  • Scenario: Ford announces a brand new model of the F150. Show the curve for consumption of the old F150.

Price

Place Picture Here

D2

D1

Quantity of Old F150


Consumer Expectations

  • Find a picture online to describe the following scenario.

  • Show the result of the scenario by shifting the curve in the correct direction.

  • Scenario: Consumer’s expect the price of meat to rise in the next 6 months. Show the demand curve for meat today.

Price

Place Picture Here

D2

D1

Quantity of meat today


Number of Buyers

  • Find a picture online to describe the following scenario.

  • Show the result of the scenario by shifting the curve in the correct direction.

  • Scenario: Apple’s Ipad received approval to be sold in China.

Price

Place Picture Here

D2

D1

Quantity of Ipads


Number of Buyers

  • Find a picture online to describe the following scenario.

  • Show the result of the scenario by shifting the curve in the correct direction.

  • Scenario: Glynn County experiences a decrease in population.

Price

Place Picture Here

D2

D1

Quantity of consumer goods.


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