Imryn Gill & Logan Militzer

1. Imryn Gill & Logan Militzer www.licases.weebly.com/

2. Mission Statement “Our mission is to set standards of excellence by creating quality, unique iPadcases created by our customers the way they want it by simply choosing a design.”

3. Product • Our product is a iPad case the customer creates by choosing colours on premade templates. • It is a unique idea because our competitors don’t allow the freedom to let the customers create their own custom iPad case.

4. Product & Supplier • Silicon custom made iPad cases • Supplier for rubber cases is Amazon.com • Screening is done by Promo Plus Advertising

5. Finances • 2 dollars to buy a single case • Start up money is coming out of our pockets • The start up cost is $12,800 • The rates for screening are:

6. Finances II • Our cost for our product: Plate= $62 (Base) ($.16 per case) Case=$4.50 Shipping =$2 (Canada) $3 (USA)-Consumer pays Screening = 1000 units= $4.07 per case Pay pal: 2.9% plus $.30 fee= $.80 Our profit= $7.42 per case Final price $19.95 (includes shipping)

7. Advertising • Facebook page (free): we can do special promotions for each like and share. We can have pictures of new designs that are created • Twitter Account (free): Special offers/promos will be offered for re-tweets and follows • YouTube channel (free): we can have videos with new designs and new products

8. Shipping • For our shipping we will use Canada Post it usually takes 5-7 business days • Shipping by ground: • To USA: $3.00 • To Canada: $2.00

9. Customer Payments • Our payments are going to be done using PayPal. • PayPal Commonly Charges Money Receivers (Sellers) a 30 Cent Fee + 2.9% Surcharge. • Cost per case is 2.9% + $.30 fee= $.80 per unit

10. Customer Service • Customer contact through email • Quality FAQs on website

11. Target Market • Our target market is the people who own an iPad and know how to use a computer and use it regularly. • These people are normally pre-teens, teens, and adults (19-60 years old) who use computers • More specific with numbers

12. Goals • To make a product that will satisfy our customers and meet their expectations • To make a reasonable number of sales, such as 750 units • To have great customer service, so that our customers can come to us with whatever problems they have • To have very good advertising so that people know our name

13. Competition • Coolcases.ca • Amazon.com • Ebay.com • zazzle.ca • cafepress.com • caseable.com • zagg.com • artscow.com

14. Growth • In our future, we would like to expand to different tablets such as the iPad Mini and the Samsung Galaxy Tab 10.1. • We would like to release new tablet designs for holidays such as Christmas, Easter, and Halloween. • We could also give discounts to someone liking our Facebook page. • Total iPads sold: 84 million: .5% $8.37 Million in sales. Profit: $1.1 Million.

15. Potential problems & solutions • A potential problem is losing money by not making enough sales -A solution for this is to use advertising to keep our name in customers minds • We obtaining customers by Marketing on Facebook and Twitter. • We can retain repeat customers by giving deals such and buy on, get on half off or give a percentage off. • A problem is if our competitors undersell their product. -A solution is to market our product differenty

16. Conclusion • To create customized iPad skins that are created by the customer. • If we sell 5 units a day, we will make $37.10 everyday. ($13,541.50 a year) • By following this business plan, LI Cases will meet its goals in the future. • We will see growth, profit, and customer satisfaction. • In the end our goal is for our customers will remember the name LI cases and will recommend it to everybody they know • Our cases rise above our competitors because no other company gives you the freedom to create the case the way you want