Trade-Oriented and Consumer-Oriented Sales Promotions PowerPoint PPT Presentation


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Objectives. To discuss the role of sales promotion in influencing the trade (wholesalers, retailers, salespeople)To discuss the role of sales promotion in influencing the behavior of consumers. Trade- Oriented Promotions. Directed at wholesalers, retailers, and other marketing intermediariesFirst - PowerPoint PPT Presentation

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Trade-Oriented and Consumer-Oriented Sales Promotions

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