Bradshaw Media Design. MED3010 Advertising Personal Specialism. Creative Brief Job Description Target Audience Objectives Single Minded Proposition Substance Key Response Desired Brand Character Required Elements. Job Description.
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Create an advertising campaign using two different mediums
The Metropolitan Police
NEW FORCE NEW OBJECTIVES GET BACK PEOPLES TRUST
PEOPLE CAN TRUST THE MET
WE ARE HERE TO HELP
WE ARE THE FORCE THAT UPHOLDS AND DELIVERS JUSTICE
to re-evaluate their opinion of the Met and if it is negative, then ask themselves if they could be wrong?
image of corruption of senior officers, issues of racism, ideas that the Met are not willing to help
I want people to see a change in the Met, that are strong, in control, trust worthy and respected
THEY HAVE CHANGED