One-to-One Marketing - PowerPoint PPT Presentation

One-to-One Marketing

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Chapter 20 Version 6e. 2. chapter. Learning Objectives. . 20. . 1.Define one-to-one marketing and discuss its dependence on database technology. 2. Discuss the forces that have influenced the emergence of one-to-one marketing. 3. Compare the one-to-one marketing communications process with th

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One-to-One Marketing

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