One-to-One Marketing

One-to-One Marketing PowerPoint PPT Presentation


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Chapter 20 Version 6e. 2. chapter. Learning Objectives. . 20. . 1.Define one-to-one marketing and discuss its dependence on database technology. 2. Discuss the forces that have influenced the emergence of one-to-one marketing. 3. Compare the one-to-one marketing communications process with th

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One-to-One Marketing

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1. Chapter 20 Version 6e 1 One-to-One Marketing

2. Chapter 20 Version 6e 2 Learning Objectives

3. Chapter 20 Version 6e 3 Learning Objectives (continued)

4. Chapter 20 Version 6e 4 Learning Objective

5. Chapter 20 Version 6e 5 One-to-One Marketing

6. Chapter 20 Version 6e 6 What is One-to-One Marketing?

7. Chapter 20 Version 6e 7 One-to-One Marketing

8. Chapter 20 Version 6e 8 The Evolution of One-to-One Marketing

9. Chapter 20 Version 6e 9 Learning Objective

10. Chapter 20 Version 6e 10 Forces influencing One-to-One Marketing

11. Chapter 20 Version 6e 11 Marketing Impact of Trends

12. Chapter 20 Version 6e 12 The New Commandment of Marketing’s Future

13. Chapter 20 Version 6e 13 Learning Objective

14. Chapter 20 Version 6e 14 The One-to-One Marketing Communications Process

15. Chapter 20 Version 6e 15 Communications Process Differences

16. Chapter 20 Version 6e 16 Learning Objective

17. Chapter 20 Version 6e 17 One-to-One Marketing Applications

18. Chapter 20 Version 6e 18 Identifying the Best Customers

19. Chapter 20 Version 6e 19 Retaining Loyal Customers

20. Chapter 20 Version 6e 20 Other Marketing Applications through Databases Match profiles to cross-sell other products to customers Modify marketing messages based on customer profiles Reach out to customers to reinforce the purchase decision

21. Chapter 20 Version 6e 21 Find new customers Gain insight into who is purchasing products Improve customer service Other Marketing Applications through Databases

22. Chapter 20 Version 6e 22 Learning Objective

23. Chapter 20 Version 6e 23 Data-Driven Marketing

24. Chapter 20 Version 6e 24 Marketing Database

25. Chapter 20 Version 6e 25 Data Warehouse

26. Chapter 20 Version 6e 26 Building a Marketing Database

27. Chapter 20 Version 6e 27 Building a Marketing Database

28. Chapter 20 Version 6e 28 Building a Marketing Database

29. Chapter 20 Version 6e 29 Enhance Customer Data

30. Chapter 20 Version 6e 30 Building a Marketing Database

31. Chapter 20 Version 6e 31 Customer Segmentation

32. Chapter 20 Version 6e 32 Recency-Frequency-Monetary Analysis

33. Chapter 20 Version 6e 33 Lifetime Value Analysis

34. Chapter 20 Version 6e 34 Uses of Customer Lifetime Value

35. Chapter 20 Version 6e 35 Predictive Modeling

36. Chapter 20 Version 6e 36 Database Enhancement

37. Chapter 20 Version 6e 37 Data Mining

38. Chapter 20 Version 6e 38 Data Mining

39. Chapter 20 Version 6e 39 Learning Objective

40. Chapter 20 Version 6e 40 One-to-One Marketing and the Internet

41. Chapter 20 Version 6e 41 Learning Objective

42. Chapter 20 Version 6e 42 Privacy Concerns with One-to-One Marketing

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