Chapter 20 Version 6e. 2. chapter. Learning Objectives. . 20. . 1.Define one-to-one marketing and discuss its dependence on database technology. 2. Discuss the forces that have influenced the emergence of one-to-one marketing. 3. Compare the one-to-one marketing communications process with th
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.