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Week 1: . MIS 5001: Management Information Systems David S. McGettigan Adapted from material by Arnold Kurtz, David Schuff , and Paul Weinberg. Agenda. Introductions IT Fundamentals IT History Gaining Competitive Advantage from IT Next Week. Introductions. Introductions.

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Week 1

Week 1:

MIS 5001: Management Information Systems

David S. McGettigan

Adapted from material by Arnold Kurtz, David Schuff, and Paul Weinberg


Agenda

Agenda

  • Introductions

  • IT Fundamentals

  • IT History

  • Gaining Competitive Advantage from IT

  • Next Week


Introductions

Introductions


Introductions1

Introductions

  • Contact Information

    • Email (preferred):

      • [email protected]

    • Work Phone (urgent issues only):

      • 484-865-4418

  • Work Experience

    • Pfizer

    • Wyeth Pharmaceuticals

    • Exxon Mobil Corporation

    • DuPont Corporation


Syllabus

Syllabus

  • Tentative Schedule

  • Assignments and Weighting

  • Grading Expectations

  • Code of Conduct

  • Class Guidelines


Goals of this class

Goals of This Class

  • Survey of MIS concepts

  • Primary goal…to understand the role of IT:

    • The role of technology in solving business problems

    • The role of technology in supporting the organization

    • The transformative nature of technology

  • Secondary goal…to understand the “stuff”:

    • The basics of a technology infrastructure

    • A vocabulary of technology terms and ideas

    • To be able to interact with technology professionals


Fundamentals

Fundamentals


What is a system

What is a System?

  • A set of interacting components that operate together to accomplish a purpose

INPUT

PROCESS

OUTPUT

FEEDBACK


What is an information system

Hardware

People

Data

Networking

IF SSNO <> 9 Char THEN

Error

END IF

Software

Business Processes

What is an Information System?

A set of interrelated components that collect (or retrieve), process, store, and distribute information to support decision making and control in an organization

Source: Laudon, K., & Laudon, J. Management Information Systems. 8/e


What is a computer based information system cbis

What is a Computer-Based Information System (CBIS)?

A combination of computers and people that is used to provide information to aid in making decisions and managing a firm

  • Rely on computer hardware and software

  • Processing and disseminating information


Why are cbiss important

Why are CBISs Important?

  • Affect all areas of business

    • Manufacturing

    • Accounting & Finance

    • Human resources

    • Marketing

    • Top management


Data information and intelligence

Data, Information and Intelligence

  • Data: Stream of raw facts representing events

    • For example, a business transaction

  • Information: Clusters of facts that are meaningful and useful to human beings in processes such as decision-making

    • For example, retail product placement

  • Information is data that has been put into a meaningful and useful context

  • Intelligence is information that provides competitive advantage


History

History

Men make history, and not the other way around. In periods where there is no leadership, society stands still. Progress occurs when courageous, skillful leaders seize the opportunity to change things for the better.

Harry S. Truman (1884 - 1972)


Mis is a relatively new discipline

MIS is a Relatively New Discipline

  • Started in the mid–1960’s

  • Terminology still being codified

    • What are the distinctions among these terms

      • Management Information Systems (MIS)

      • Information Technology (IT)

      • Information Systems (IS)

      • Office systems

  • Even the term MIS is fuzzy

    • narrowly (such as a type of CBIS) or

    • broadly (as in “MIS Department”)


Role of mis

Role of MIS


Role of mis1

Role of MIS

Accounting

Finance

Sales

Human Resources

Production

MIS is the “glue” that ties businesses together……and uses the technology that makes business work.


Historic view of is

Historic View of IS

TIME PERIOD

INFORMATION SYSTEM

PURPOSE

1950-1960

TRANSACTION PROCESSING SYSTEM (TPS)

SPEED ACCOUNTING & PAPER PROCESSING

1960s-1970s

MANAGEMENT INFORMATION SYSTEMS (MIS)

SPEED AND IMPROVE GENERAL REPORTING

1970s-1980s

DECISION SUPPORT SYSTEMS (DSS), EXECUTIVE SUPPORT SYSTEMS

IMPROVE DECISION MAKING AND CONTROL

1990s

COLLABORATIVE SYSTEMS, VISUALIZATION, KNOWLEDGE MANAGEMENT,…

CREATE KNOWLEDGE AND COMPETITIVE ADVANTAGE

1998 - ?

E-BUSINESS SYSTEMS

ENTERPRISE SYSTEMS

SURVIVAL OF THE ORGANIZATION

  • How would you categorize the current decade?


Transformation of the business enterprise

Flattening

Decentralization

Flexibility

Location independence

Transaction and coordination cost pressure

Collaborative work and teamwork

Transformation of the Business Enterprise

What do all of these things have in common and what does technology have to do with it?


Emergence of the digital firm

Emergence of the “digital firm”

  • Digitally-enabled relationships with customers, suppliers, and employees

  • Core business processes accomplished via digital networks

  • Digital management of key corporate assets

  • Rapid and automated sensing and responding to environmental changes


Gaining competitive advantage from it

Gaining Competitive Advantage from IT


How can it impact the bottom line

How Can IT Impact the Bottom Line?

  • There’s really only two things:

  • Reduce Costs Increase profit

  • Increase Revenue

  • Everything else relates to one of these two things


Competitive advantage from it

Barriers to Entry

Additional costs of creating an information system.

Distribution Channels

Prevent others from entering the industry.

Switching Costs

Consumers incur learning and data transfer costs

Competitive Advantage From IT


Competitive advantage from it1

Lower Production Costs

IT to cut costs

Product Differentiation

Add new features or create new products with IT

Quality Management

Monitoring production lines and analyzing data

Value Chain

Expanding forward or back the value chain to find greater profits

Competitive Advantage From IT


Search for innovation marketing

Search for Innovation: Marketing

  • Frequent buyer databases

  • Point-of-Sale and trends

  • Statistical analysis of data

  • Geographic Information Systems

  • Links to external marketing agencies

  • Multimedia development of promotions


Search for innovation sales and order entry

Search for Innovation: Sales and Order Entry

  • Sales force automation, hand-held computers

  • Customer workstation access

  • Expert Systems for

    • product and option selection

    • configuration and shipping

  • Front-line support

    • expert systems, e-mail, work groups

  • CRM

    • shared data with Customer Service


Search for innovation post sale service

Search for Innovation: Post Sale Service

  • Portable computers for service anywhere

  • Databases (e.g., customer service)

  • Location monitoring of service personnel

  • Product internal, automatic diagnostics

  • Expert Systems

    • diagnostic tools

  • CRM

    • Shared data with Sales


Search for innovation manufacturing

Search for Innovation: Manufacturing

  • Links to customers

  • Links to suppliers

  • Mass customization

  • Robotics

  • Diagnostic Expert Systems

  • Quality monitoring and control


Search for innovation logistics and supply

Search for Innovation: Logistics and Supply

  • Just-In-Time Inventory and EDI

  • Configuration and design

  • Searching for availability, pricing, networks, et al.


It strategy should address

IT Strategy Should Address

  • Infrastructure

  • Applications

  • Service Level Targets or Agreements

  • Human Resources (skills, recruitment and retention strategies, et al.).

  • Processes

  • Organizational Structure


Next class week 2

Next Class:Week #2

Case Study: Google Inc.

Porter Five Forces Analysis

Value Chain


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