Engaging emerging markets is technology the answer
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Engaging Emerging Markets: Is Technology the Answer? PowerPoint PPT Presentation


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Engaging Emerging Markets: Is Technology the Answer?. Don Feeney Research and Planning Director Minnesota State Lottery. Minnesota Lottery Participation by Age. Minnesota Lottery Participation by Age. Reasons for never playing a lottery game.

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Engaging Emerging Markets: Is Technology the Answer?

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Engaging Emerging Markets:Is Technology the Answer?

Don Feeney

Research and Planning Director

Minnesota State Lottery


Minnesota Lottery Participation by Age


Minnesota Lottery Participation by Age


Reasons for never playing a lottery game

Source: 2011 Ipsos-Reid Emerging Markets Study


Reasons for never playing a lottery game

Source: 2011 Ipsos-Reid Emerging Markets Study


What percentage of the time do you pay by …?


Frequency of Shopping

Once a month or more

Once a week or more


Likelihood of Internet Gaming with Lottery

Source: Ipsos-Reid 2011 Emerging Markets Study


Likelihood of following lottery through social networking

Source: Ipsos Reid 2011 Emerging Markets Study


Reasons for not gambling on Internet

Source: Ipsos-Reid Emerging Markets Study


  • Games more likely to be played by younger adults than older adults

    • Bingo

    • Card games

    • Sports pools

    • Fantasy sports

    • Pulltabs

  • Games less likely to be played by younger adults than older adults

    • Lottery

    • Raffles

  • No difference

    • Casinos

    • Racing


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