Engaging emerging markets is technology the answer
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Engaging Emerging Markets: Is Technology the Answer?. Don Feeney Research and Planning Director Minnesota State Lottery. Minnesota Lottery Participation by Age. Minnesota Lottery Participation by Age. Reasons for never playing a lottery game.

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Engaging Emerging Markets: Is Technology the Answer?

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Engaging emerging markets is technology the answer

Engaging Emerging Markets:Is Technology the Answer?

Don Feeney

Research and Planning Director

Minnesota State Lottery


Minnesota lottery participation by age

Minnesota Lottery Participation by Age


Minnesota lottery participation by age1

Minnesota Lottery Participation by Age


Reasons for never playing a lottery game

Reasons for never playing a lottery game

Source: 2011 Ipsos-Reid Emerging Markets Study


Reasons for never playing a lottery game1

Reasons for never playing a lottery game

Source: 2011 Ipsos-Reid Emerging Markets Study


What percentage of the time do you pay by

What percentage of the time do you pay by …?


Frequency of shopping

Frequency of Shopping

Once a month or more

Once a week or more


Likelihood of internet gaming with lottery

Likelihood of Internet Gaming with Lottery

Source: Ipsos-Reid 2011 Emerging Markets Study


Likelihood of following lottery through social networking

Likelihood of following lottery through social networking

Source: Ipsos Reid 2011 Emerging Markets Study


Reasons for not gambling on internet

Reasons for not gambling on Internet

Source: Ipsos-Reid Emerging Markets Study


Engaging emerging markets is technology the answer

  • Games more likely to be played by younger adults than older adults

    • Bingo

    • Card games

    • Sports pools

    • Fantasy sports

    • Pulltabs

  • Games less likely to be played by younger adults than older adults

    • Lottery

    • Raffles

  • No difference

    • Casinos

    • Racing


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