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Principles of New Media

Principles of New Media. Applying the Principle of Variability to a Converged Media. Principles of New Media. Numeric coding Modularity Automation Variability Transcoding. Numeric Coding. Defined mathematically Allows programming Numeric representation

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Principles of New Media

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  1. Principles of New Media Applying the Principle of Variability to a Converged Media

  2. Principles of New Media • Numeric coding • Modularity • Automation • Variability • Transcoding

  3. Numeric Coding • Defined mathematically • Allows programming • Numeric representation opens the door to digitization

  4. Modularity • New media has consistent modular structure throughout • Pixels, polygons, characters • Separate identities • Can be combined into larger sets • Photos = videos = piece of a Web site

  5. The Modularity of Photoshop • http://www.youtube.com/watch?v=UkdXoGEUVRk&feature=related

  6. Automation • Numerical coding + modular construction = Possibility for automation • Automatically generated objects takes humans out • Akin to automation introduced by Ford Can you think of an example of new media automation?

  7. Variability • Our needs, wants and desires lead us to customize our media • Reflective of postindustrial society • Newspapers that digitally “deliver” the news we want.

  8. Transcoding • Similar to McLuhan’s discussion of how the media shapes the message • The computer layer affects the cultural layer

  9. Convergence and Technology Facing the Challenges of Multi-channel Publishing in a Newspaper Company Airi Salminen Kirsi Hakaniemi

  10. Multi-channel Publishing • Providing news in a variety of digital media channels to support (replace?) newspapers • Real question: What will news delivery look like in the coming decades?

  11. News Products • Newspaper • Video - broadcast & online delivery • Audio - online delivery • Photography - newspaper and online

  12. Challenges • Newspaper revenue is down • Online is a tough environment in which to stand out • If advertising dollars are finite, but delivery channels are ever-expanding, how does the news stay profitable?

  13. Re-designing the Structure • Multi-channel news production is 24/7 • What kind of restructuring is required for today’s newsroom, effectively using the actors (writers, “talent,” editors, etc.) in combination with available resources?

  14. The Media Revolution • http://www.youtube.com/watch?v=xj8ZadKgdC0

  15. TOMORROW’S NEWS • If you were charged with developing a multi-media news delivery system, what would it look like?

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