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GCYF Annual Conference October, 2012 PowerPoint PPT Presentation


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A New American Story Promoting Opportunity in a Changing America Alan Jenkins The Opportunity Agenda. GCYF Annual Conference October, 2012. Attitudes at a Crossroads. Attitudes at a Crossroads. A Majority of Americans: Support the Dream Act (54%) Support a Roadmap to Citizenship (72%)

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GCYF Annual Conference October, 2012

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Gcyf annual conference october 2012

A New American StoryPromoting Opportunity in a Changing AmericaAlan JenkinsThe Opportunity Agenda

GCYF Annual Conference

October, 2012


Attitudes at a crossroads

Attitudes at a Crossroads


Attitudes at a crossroads1

Attitudes at a Crossroads

A Majority of Americans:

  • Support the Dream Act (54%)

  • Support a Roadmap to Citizenship (72%)

  • Support Arizona’s SB 1070 (61%)

  • Support the principle of citizenship for all American-born children as guaranteed by the U.S. Constitution (57%)

  • Are split on whether immigrants strengthen American society (49 percent)

  • Oppose mass deportation (56%)


Millennials are more welcoming

Millennials are More Welcoming

Eighteen to Twenty-Nine Year Olds:

  • More likely (65%) to believe immigrants strengthen America (compared to 49% total).

  • More strongly oppose mass deportation of undocumented immigrants than their elders (67% to 56%).

  • Show greater support for birthright citizenship (73% to 57%).

  • Support in-state college tuition for qualified children of undocumented immigrants (57% to 44%).

  • More supportive of a roadmap to citizenship for undocumented immigrants (81% to 72%), and the DREAM Act (66% to 54%).

  • But just as likely (35%) to say immigrants “threaten their jobs.”


Challenges on services

Challenges on Services


The anti immigrant narrative

The Anti-Immigrant Narrative

Law and Order

Overwhelming of Scarce Resources


Creating a new narrative

Creating a New Narrative


Creating a new narrative1

Creating a New Narrative

Commonsense Solutions

Upholding our National Values

Moving Forward together


Communicating the new narrative

Communicating the New Narrative

  • Understand your Audience

  • Lead with Values

  • Appeal to Common Sense

  • Frame Thematically

  • Highlight Solutions

  • Use a Contribution Model

  • Don’t “Mythbust”


Understand your audience

Understand Your Audience


Leading with values

Leading with Values

Values

Equality

Community

Opportunity

Civil Rights

Issues

Affordable Housing

K-12 Education

Tax Policy

Immigration

Earned Income Tax Credit

Policies

Section 8 Vouchers

Secure Communities

Affirmative Action Policies


Fairness

Fairness

Common Sense

Family

Hard Work

Community

Human Rights

Ingenuity

Opportunity


Focus on solutions

Focus on Solutions


Tell a thematic story

Tell a Thematic Story

Enlightened Insiders

Affected Change Agents

Group Stories


Tell a thematic story1

Tell a Thematic Story


Tell your story not the myth

Tell Your Story, Not the Myth


Tell your story not the myth1

Tell Your Story, Not the Myth


Gcyf annual conference october 2012

Narrative Discipline

Different Roles for Different Spokespeople


Gcyf annual conference october 2012

Questions?

Comments?


Gcyf annual conference october 2012

www.OpportunityAgenda.org


Developing effective messages

Developing Effective Messages


Gcyf annual conference october 2012

The General Public


Reaching strategic audiences

Reaching Strategic Audiences

Base

  • To be mobilized

    Persuadables

  • To be persuaded

    Opposition

  • To be ignored or marginalized

Decisionmakers

  • Policymakers

  • Swing Voters

  • Boards of Directors

    Influencers

  • Constituents

  • Faith Leaders

  • Editorial Boards

  • Stockholders


Understanding audiences

Understanding Audiences

12345

With Us PersuadableOpposed

  • Strategy:

  • Mobilize/Energize 1-2’s.

  • Choose messages, spokespeople to move 3’s and 4’s.

  • Ignore or demobilize 5’s.


Who are your target audiences

Who are your target audiences?

Influencers

  • Base voters

  • Swing voters

  • Faith leaders

  • Business leaders

  • Editorial boards

  • Police chiefs

  • Donors

Decisionmakers

  • President, Congress

  • State Legislature, Governor

  • Immigrants

  • Business owners

  • Swing voters

  • Law enforcement

  • Donors


Crafting a values message

Crafting a Values Message

Value

Problem

Solution

Action

Our future depends on seeing that all kids have the opportunity to grow up healthy and well educated.

But that can’t happen when some kids are singled out, harassed, or excluded because of where their parents came from.

We need to invest in all kids so they can thrive and contribute fully to our community.

Tell the City Council to protect our future by including all children in education and health services.


Crafting a values message1

Crafting a Values Message

Value

Problem

Solution

Action

When it comes to immigration, we need commonsense approaches that uphold our values and move us forward together.

Trying to deport 11 million families, workers, and children who are our neighbors, co-workers, and friends would be impossible, and would tear our communities apart.

We need a roadmap to citizenship for immigrants who are part of our economic engine and our social fabric, starting with students who are Americans in all but the paperwork.

We call on Congress to pass the DREAM Act, and to adopt commonsense reform of our immigration laws.


Gcyf annual conference october 2012

Questions?

Comments?


Gcyf annual conference october 2012

www.OpportunityAgenda.org


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