Retail Industry. Consists of the sale of goods merchandise from a very fixed location ; departmen stores , boutique . Very competitive Fashion & Trends. Fashion.
Fashion is the imitation of a given examples and satisfies the demand for social adaptation… The more an article becomes subject to rapid changes, the greater the demand for cheap products of its kind”
Georg Simmel, “Fashion”, 1904
Designerdictites “in”, retailersrespondtoshifts in the market.
Shell life= days
Averagemarkdownratio 15% on sale
Profitmargin 7 %
Day 1: Designers design the product
Day 3: Fabric cutting
Day 11: Subcontractors manufactures the clothes
Day 13: Delivery of products by trucks in Europe and by aircraft in Asia and the USA
Day 15: Sale of the product