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Kellogg’s Co.

Ian Etienne. Kellogg’s Co. Founder: Will Keith Kellogg Founding Date: Feb 19, 1906 Original Purpose: to provide healthy breakfast options Founding City: Battle Creek Michigan Present HQ: Battle Creek Michigan. Kellogg’s. Current purpose:

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Kellogg’s Co.

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  1. Ian Etienne Kellogg’s Co.

  2. Founder: Will Keith Kellogg Founding Date: Feb 19, 1906 Original Purpose: to provide healthy breakfast options Founding City: Battle Creek Michigan Present HQ: Battle Creek Michigan Kellogg’s

  3. Current purpose: To drive sustainable growth through the power of our people and brands by better serving the needs of our consumers, customers, and communities. Purpose

  4. Products Kellogg’s products include: • Applejacks, • Frosted Flakes, • Cheez-it, • Corn Pops, • Eggo, • Froot Loops,

  5. Products Continued • Mini Wheats, • Pop-tarts, • Corn Pops, • Rice Krispies, • Special K • Townhouse • & many, many others

  6. In February 2011, Kellogg’s reached a class action settlement for falsely advertising that Rice Krispies cereal improved children’s immune systems. It was proved that Kellogg’s had no clinical studies to support this claim, so it was settled that Kellogg’s pay 2.5 million dollars to consumers, and donate 2.5 million dollars worth of products to charity. Lawsuits/Scandals

  7. In February 2009: A Wisconsin boy got salmonella food poisoning from Kellogg’s Austin Cracker-sandwiches with peanut butter. The boy’s parents are trying to sue Kellogg’s for the national outbreak of salmonella at that time. Lab tests were able to prove that the salmonella was from the peanut butter in the crackers, but because Kellogg’s peanut butter is supplied by Peanut Corp. the case has not yet been settled. Lawsuits/Scandals

  8. Kellogg’s founder W.K. Kellogg developed his toasted corn flakes as a result of a failed granola recipe. Today, corn flakes are one of the most popular breakfast foods world wide. Breakthroughs & Innovations

  9. Kellogg’s was the first company to spray vitamins onto their cereals to make them healthier. Kellogg’s was also the first company to include toys in their cereal boxes as an incentive for children. Breakthroughs & Innovations

  10. Kellogg’s sponsors Special Olympics, NASCAR auto racing, and other organizations Kellogg’s is a large supporter of the United Way Foundation, and has won awards due to it’s contributions. In 2011, Kellogg’s donated $50,000 to the American Red Cross for relief after the Japan earthquake. Charity & Philanthropy

  11. Number of employees: 30,645 EPS: $3.25 International locations: United States, Canada, Mexico, Australia, India, Germany, Japan, United Kingdom, Philippines, Netherlands, South Korea, Thailand, India, France, Venezuela, Russia, and Brazil Statistics

  12. My stock, Kellogg’s Company, did rather well over the course of the twelve weeks. Kellogg’s increased by six percent. Compared to it’s competitors, Kellogg’s percent of change was the highest. The reason for this is probably that Kellogg’s produces such a large quantity and variety of products. The earnings per share has also increased for Kellogg’s stock. In the next three months, I predict that this stock will go up, because of the market changes for the summer. If I owned this stock, I would probably buy more of it, because It has shown a tendency to grow, and Kellogg’s is such a successful and recognizable company, that it is likely to make a profit. Someone should buy this stock because Kellogg’s is a very successful company and is very stable, so there is little risk. Forecast

  13. John A Bryant,- CEO Michael J. Libbing- VP of Corp. DevelopmentRonald L. Dissinger -Chief Financial Officer, Senior Vice President Gary H. Pilnick -Senior Vice President, General Counsel - Corporate Development Dennis W. Shuler- Senior Vice President - Global Human Resources Celeste A. Clark - Senior Vice President - Global Public Policy and External Relations, Chief Sustainability Officer Bradford J. Davidson- Senior Vice President; President, Kellogg North America Paul T. Norman- Senior Vice President; President - Kellogg International Steven Sterling- Senior Vice President - Global Supply ChainAlan R. Andrews- Vice President, Corporate Controller Board of Directors: Chairman: James Jeness, David Mackay, Benjamin S. Carson, John T. Dillon, Gordon Gund, Dorothy A. Johnson, Donald R. Knauss, Ann McLaughlin Korologos,Rogelio M. Rebolledo, Sterling K. Speirn, Robert A. Steele & John L. Zabriskie. Corp. Staff & Board of Directors

  14. Corporate Earnings: $ -12.397 billion Income: $1.240 billion Worth: $11.847 billion Profits: $1.990 billion Corporate Earnings & Statistics

  15. When the company first started, founder W.K. Kellogg used to sign his name on every box of Corn flakes. During World War II, Kellogg’s Company provided rations for the US Military. In 1945, Kellogg’s let the US Government manufacture war equipment in their factories. Trivia

  16. The Kellogg’s logo is derived from WK Kellogg’s signature In the 1950’s Tony the tiger was replaced by Katy the Kangaroo. He was brought back due to fan complaints. Kellogg’s Corn Flakes was the only cereal eaten on the Apollo 11 lunar landing. Trivia

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