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Doing business in Spain

Doing business in Spain. Anna-Lena Göppel Azbah Munajed Elisabeth Schlappa. Aim of our project. GLENER. We are Glener a German company from the renewable energy industry We have received three offers for entering the Spanish market : Wind park Small- Hydro plant

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Doing business in Spain

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  1. Doing business in Spain Anna-Lena Göppel AzbahMunajed Elisabeth Schlappa

  2. Aim of our project GLENER • WeareGlenera German companyfromtherenewableenergyindustry • WehavereceivedthreeoffersforenteringtheSpanishmarket : • Wind park • Small-Hydro plant • Photovoltaic-PV plant

  3. Stereotypes What do German peoplethinkaboutSpaniards!

  4. Economic Crisis • Housingcrisis • High rate ofunemployment • Growing national debt

  5. Spanish mentality • Always loud speaking • A lot of body language • Friendly, open-minded • “If we can´t do it today we will do it tomorrow.”

  6. Important intercultural elements

  7. When doing business… • Personal contactisveryimportant • Youneed a lotof time forthenegociacions • A delayofabout 10 minutesisneigtherunusualnoruncordial • Improvisation insteadofplanning • Not familiarwiththe English language

  8. Advantages and Disadvantagesof Spain for German investors

  9. Advantages of Spain • EU • same currency • novisa • noresidence • financialboost • Prices forSpanishcompaniesarecheap (crisis) – goodaquisitions • Network of high quality modern infrastructures • Goodpossibilitiesin thesectorofrenewableenergys

  10. Disadvantages of Spain • Crisis (dark future?) • High corporate taxes (Germany: 15%, Spain: 30%) • Starting a business is complicated (Spain: 133, Germany: 98) • High bureaucracy

  11. Currentsituation for the Spanishrenewable energy industry

  12. Rate of renewable energies at the generation of electricity in Spain

  13. Positive aspects • Spain hasinvested a lot in renewableenergies • Existingcompanies still getfeed-in tariffs • Energypolicy reform-> promotionofrenewableenergies

  14. Negative aspects • Nomorefeed-in tariffsfornewplants • Renewableresourceswithoutcontrol

  15. Financial evaluation

  16. Internal Rate of Return (IRR)

  17. Conclusion • Renewableenergies will bemoreandmoreimportant • The Small-hydro electric plant is the most profitable • Spain offersgoodbusinessopportunities!

  18. MUCHAS GRACIAS a vuestros profesores Nuria López Mielgo and Enrique Loredo Fernández

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