1 / 45

Producer to the Consumer is an example of what type of channel -Back-

If you have a perishable product, it would be wise to use a (Short / Long) channel of distribution -Back-. Producer to the Consumer is an example of what type of channel -Back-. Target, Pizza Hut, and Hollister are examples of -Back-.

Download Presentation

Producer to the Consumer is an example of what type of channel -Back-

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. If you have a perishable product, it would be wise to use a (Short / Long) channel of distribution-Back- $100

  2. Producer to the Consumer is an example of what type of channel -Back- $200

  3. Target, Pizza Hut, and Hollister are examples of -Back- $300

  4. These middlemen assist in the sale and/or promotion of goods, but do not buy the goods from the producer -Back- $400

  5. The most expensive part of distribution -Back- $500

  6. A combination of the 4P’s make up this-Back- $100

  7. Marketing strategies and tactics must always be planned and implemented with the __________ in mind.-Back- $200

  8. Marketing begins with this activity-Back- $300

  9. The phrase “Click it or ticket it” is an example of an ________being marketing -Back- $400

  10. This involves the specific actions for carrying out strategies-Back- $500

  11. Identify the marketing function illustrated in the following situation: Stephanie wants a new pair of jeans and sees a style she likes in a magazine advertisement. -Back- $100

  12. This function involves responding to consumer needs and wants through planned, personalized communications-Back- $200

  13. Identify the marketing function in the following situation: while shopping at the mall, Kevin is asked his opinion of different brands of cologne.-Back- $300

  14. The marketing function that is responsible for the movement and/or transfer of ownership of goods or services from the producer to the consumer is-Back- $400

  15. This marketing function is important because it affects how much profit a business will make-Back- $500

  16. Institutional style promotion is strictly designed to help sell the company’s Product or Image. -Back- $100

  17. Promotion is designed to Inform, Remind, and _________-Back- $200

  18. SMS marketing is most likely to be successful when the ads are used with this device-Back- $300

  19. Promotional media are channels of-Back- $400

  20. A commercial displaying Bounty Paper towels being used in a kitchen is an example of ______ promotion-Back- $500

  21. When a business contributes to public interests-Back- $200

  22. This is the biggest disadvantage of operating as a corporation -Back- $400

  23. A business can be socially responsible by maximizing these -Back- $600

  24. These people take goods in their raw state and make them useful to consumers -Back- $800

  25. Owners of any business structure should protect an idea, product, or slogan in the form of these -Back- $1000

  26. Customers in cold climates who need warm clothes are an example of which segment -Back- $200

  27. Businesses that identify customers on the basis of their personalities, interests, and activities are using ____________ segmentation.-Back- $400

  28. The community college has decided to market its evening classes to women between the ages of 18-30 who are high school graduates. What type of segmentation is the college using?-Back- $600

  29. Henry Ford used this marketing tactic because his Model T cars lacked options-Back- $800

  30. The Pepsi company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. The business has engaged in this-Back- $1000

  31. This declares ownership in a corporation -Back- $200

  32. A legal agreement between two or more people in business stating such things as how the profits will be shared-Back- $400

  33. Nike is the only company that has written permission to use a national football team’s logo on its sportswear. This is an example of -Back- $600

  34. Tom is the owner of a sub shop associated with a national chain of sub sandwich restaurants. He established his business in a gas station. The sub shop is referred to as a-Back- $800

  35. This business type accounts for 90% of the sales in the United States -Back- $1000

  36. Managers who make a return on the business investment are making this -Back- $200

  37. A customer stealing money from a cash drawer is this type of risk-Back- $400

  38. Competition is associated as this type of risk-Back- $600

  39. Risks can never be__________-Back- $800

  40. Many investors are only concerned with the bottom line of a business, this financial statement is called-Back- $1000

  41. JEOPARDY Start

  42. Final JeopardyWager Final Jeopardy

  43. Part A:We said earlier Nike owns the exclusive licensing to supply apparel to NFL teams, who previously held this agreementPart B:What media company also owns an exclusive licensing agreement with the NFL

More Related