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Comprehensive Search Engine Marketing Technology

Comprehensive Search Engine Marketing Technology. Global Digital Media and Marketing Management. Superior Technology & Expert Service Spanning 13 Countries. Digital ad serving and campaign management since 1999 Recognized rich media pioneer and digital campaign management leader

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Comprehensive Search Engine Marketing Technology

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  1. Comprehensive Search Engine Marketing Technology

  2. Global Digital Media and Marketing Management Superior Technology & Expert Service Spanning 13 Countries • Digital ad serving and campaign management since 1999 • Recognized rich media pioneer and digital campaign management leader • Offices in all key digital markets providing 24/7/365 coverage

  3. Eyeblaster’s Customers and Partners Deep Relationships with Leading Brands, Agencies and Publishers

  4. Integrated Digital Media Management Solutions That Work AdCampaign Eyeblaster Ad Campaign Manager Planning & Buying Creative Management Ad Serving Trafficking & Workflow Tracking & Optimization Data & Analytics Eyeblaster Rich Media Eyeblaster Video Eyeblaster Search Eyeblaster In Game Future / 3rd Party Digital Media

  5. Manage your campaigns across all major engines and geographical markets with one easy-to-use interface.

  6. Eyeblaster Search Overview Stand Alone or Integrated with Eyeblaster ACM display ad server • Eyeblaster Search is partnered with the world’s first, fully integrated search engine campaign management system – BidBuddy • Robust, proven technology with 6 years of development • $250mm of PPC business in 2006 • 98% client retention rate • World-class SEM technology an integrated part of Eyeblaster • Confidence in technology, support and service • Integrated account and billing information • Integrated post-click activity tracking • Cross-channel reporting

  7. Eyeblaster Search Overview Used By Top Marketers World-wide

  8. Eyeblaster Search Overview Comprehensive PPC Campaign Management Technology Centralized Control Over All PPC Campaigns • Comprehensive, “at a glance” visibility into all live campaigns • Allows for quick, easy decision making and efficient use of time • Fully-automated bid management to effectively compete • Granular control of campaign budget management in line with CPA and ROI targets • Day-parting and non-stop optimization • Changes bid-prices reducing costs by up to 30% • Powerful keyword research tool • Stand-alone or integrated with Eyeblaster ACM display ad server

  9. Eyeblaster Search Overview Nuts & Bolts System • Officially approved API connections to Google, Yahoo! & MSN • Proprietary redirect tracking system provides near 100% data accuracy • Configurable for multi-level security – control access as required • Integrate with 3rd Party Databases • Can be customized & white labelled to carry agency brand • Zero Client Install, browser based • 98% system up-time, 24/7/365 monitoring • On site training and account set-up • Account manager assigned for day-to-day support & Support

  10. Eyeblaster Search Overview Secret Weapons • Advanced keyword research tool • Keyword de-duplication, removal of negative keywords, Thesaurus, misspelling suggestions and multiple stage interrogation • Find more specifically relevant, less expensive keywords • Efficiently expand targeting and reach, lower CPA, greater ROI • Weighted click optimization and conversion path reporting • Better understand the relative value of keywords in user conversion path • Superior visibility allows more effective campaign management • Assign greater value to keywords in conversion path • Ability to add offline sales data • Gain a complete picture of true conversion of activity • More accurate measurement of CPA and ROI • Integrated Reporting with ACM

  11. Eyeblaster Search Overview Competitive Overview, Key Advantages = Yes = Limited Functionality = No Advanced Keyword Suggestion Tool Sales Event Weighting Reliable CPA/ROI Optimization Robust Post Click Reports Ability to amend orders Integration with Display Reporting Compelling Simple Pricing Model(s) Eyeblaster Search Dart Atlas

  12. Eyeblaster ACM integration Helps you track the correlation between search and display campaign performance, allowing for maximum control and optimization of the entire campaign.

  13. Search & Display Integrated Marketing

  14. Eyeblaster Search Overview De-duplication Mr. Smith buys shoes at Joe’s online store Mr. Smith searched for Joe’s Shoes 1 3 Day 1 Day 5 Day 10 Day 15 Mr. Smith clicks Ad for Joe’s Shoes 2 • Challenge:Double-counting of conversions made through search and display tracking systems makes it difficult to determine which event is responsible for conversion. 4a Googlecredited with full conversion SEARCHTracking System CAMPAIGN 4b DISPLAY Tracking System Yahoo credited with full conversion

  15. Eyeblaster Search Overview De-duplication Mr. Smith buys shoes at Joe’s online store Mr. Smith searched for Joe’s Shoes 1 3 UNIFIED Tracking System CAMPAIGN Day 1 Day 5 Day 10 Day 15 Only Yahoo credited for conversion Unified Tag 4 Mr. Smith clicks Ad for Joe’s Shoes 2 Using a unified tracking system and unified tags help determine which event is responsible for conversion. • Solution:

  16. Eyeblaster Search Overview De-duplication Path to conversion Simplify website tagging Ensure Proper Credit Unified tags provide clear insights into customer path to conversion, simplify advertisers’ website tagging and ensure proper credit. • Benefit: Mr. Smith buys shoes at Joe’s online store Mr. Smith searched for Joe’s Shoes 1 3 UNIFIED Tracking System CAMPAIGN Day 1 Day 5 Day 10 Day 15 Unified Tag Only Yahoo credited for conversion 4 Mr. Smith clicks Ad for Joe’s Shoes 2

  17. Eyeblaster Search Overview Weighted Events and ROI Reporting 1 Display Ad Car Insurance Quote SALE! 3 CAMPAIGN Day 1 Day 5 Day 10 Day 15 2 4 New Jersey Car Insurance Car Insurance The path to conversion report will offer the user a way to view customer journey, from display exposure or interaction to keyword clicks, resulting in a completed transaction.  • Challenge:You could be lowering bids on terms you didn’t think were working, and only optimizing on certain terms, losing traffic and sales. • Solution: PPCSE Display UNIFIED Tracking System PPCSE PPCSE

  18. Eyeblaster Search Overview Weighted Events and ROI Reporting 1 Display Ad Car Insurance Quote SALE! 3 CAMPAIGN Day 1 Day 5 Day 10 Day 15 2 4 New Jersey Car Insurance Car Insurance • Benefit:Visibility into the contribution of revenue of each event. 40% 10% UNIFIED Tracking System 40% 10%

  19. Eyeblaster Search Overview Unified Weighted ROI Report • Challenge:Currently, only the first or last clicks/impressions are tracked. In this scenario below, Yahoo and MSN offer no contribution to the final sale.

  20. Eyeblaster Search Overview Unified Weighted ROI Report But with a weighted report, it’s clear that all three publishers contributed to the total sale at some point of the cycle. • Solution:

  21. Eyeblaster Search Overview Unified Weighted ROI Report More accurate ROI means better optimization per publisher and per ad. • Benefit:

  22. Thank You!

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