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TOUGH. RUGGED: RADICAL RACING.

Today in the U.S, 253 million consumers own a wireless phone…and it travels with them wherever they go. That’s hot…. TOUGH. RUGGED: RADICAL RACING. 1. U.S. wireless subscribers send or receive 48 billion text messages per month. That’s hotter…. TOUGH. RUGGED: RADICAL RACING. 2.

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TOUGH. RUGGED: RADICAL RACING.

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  1. Today in the U.S, 253 million consumers own a wireless phone…and it travels with them wherever they go. That’s hot… TOUGH. RUGGED: RADICAL RACING. 1

  2. U.S. wireless subscribers send or receive 48 billion text messages per month. That’s hotter… TOUGH. RUGGED: RADICAL RACING. 2

  3. What’s the hottest new marketing strategy to REACH and ENGAGE your customers? Mobile Marketing Thru Text Messaging! TOUGH. RUGGED: RADICAL RACING. 3

  4. …allow you to connect directly to customers — anytime, anywhere – in seconds! A MOBILE MARKETING CAMPAIGN CAN… Engage customers with contests, downloads and mobile coupons Let customers receive information about your products and services instantly! Create a customer database of mobile numbers for follow-up mobile campaigns TOUGH. RUGGED: RADICAL RACING. 4

  5. FOR EXAMPLE … American Suzuki Motors wanted a unique way to engage attendees at the 2008 International Motorcycle shows … Mainstream Media Group created a mobile campaign so attendees could download wallpaper and a ‘rev-tone’ of their favorite motorcycle to their mobile phone. FREE GSX-R750 wallpaper and ringtone for your mobile phone. TEXT “GSX-R750 to 23907” ATV Adventures 5

  6. Suzuki received thousands of responses – and in the process, created a database of customer mobile phone numbers to support their annual spring promotion. ATV Adventures Here’s a sample of the ringtone… 6

  7. Another example… A car dealership needed a way to connect with 18-24 year-old males to promote a new import model… So the dealer tagged its TV spots with a “TEXT TO” mobile short code where customers could get free downloads and model specs. Customers who responded received a reply text message that linked them to mobile web site. There they could view car specs, color choices, action video -- plus “click to call” option to speak directly with a salesperson. 7

  8. Another example… A major sports franchise is looking for a way to engagespectators and develop a new fan club and database … Franchise creates a “Text-2-Win” contest and promotes the campaign with the stadium scoreboard during home games. Fans receive confirmation of their entry and are invited to subscribe to the franchise fan club. Club benefits include player and score updates, game announcements and exclusive offers on team merchandise. 8

  9. Another example… A state travel agency is looking for a way to regularly connect with Minnesota travelers … and push its e-mail & alert services Agency creates a mobile subscription program where consumers can enter their mobile number to receive FREE weekly travel deals In the process, bureau develops a mobile customer database to send event notices, special promotions, driving directions --any number of other messages to engage their customers. This week’s travel deals 9

  10. Another example… A national mail order retailer is looking for a new way to connect with its customers – and build a database of mobilesubscriber numbers Mainstream Media creates a special “UPC” code, which the retailer places randomly within its catalog pages. Invites customers to take a cell phone photo of the code and return it as an entry to win “One of several fabulous prizes…” Retailer doubles sales in first 30 days! 10

  11. Or how about this idea… A national footwear chain is looking for a new way to connect with customers and develop a mobile database Agency creates a “Text-2-Win” mobile campaign, promoted online and with POP signage, where customers can win a TRIP TO HOLLYWOOD. In the process, chain develops a mobile customer database to send sales notices, gift card promotions, and any number of other messages to engage their customers. 11

  12. Are you currently running a spot TV campaign? Why not tag it with a “Text to Win” promotion? FEED YOUR WILD SIDE! TEXT-2-Win A Date With Sasquatch! Text DATE to 23907 The copy/voiceover invites the viewer to text “DATE” to a 5-digit short code for a chance to win a date with Sasquatch. 12

  13. Mobile Marketing… …the sky is the limit! SMS Campaign Group Messaging, SMS reminders Mobile Coupons & Auto responses SMS Polls, Voting & Trivia Contests Text-2-Win Contests & Sweeps Ringtones, Wallpapers Video Downloads Free or monthly billed subscriptions 13

  14. Mainstream provides turnkey mobile marketing… ● SMS Short code clearances with U.S. Common Short Code Administration ● Connectivity activation with U.S. wireless carriers (Verizon, AT&T, Sprint, T-Mobile, Nextel/Boost, Virgin Mobile, Dobson) ● Campaign concept development ● Mobile wap sites ● Mobile marketing software platform to track, manage and compile all transactions into a database of mobile subscribers. ● Realtime analytics 14

  15. How important is text messaging for connecting with consumers? Ask the Big Guy… He just started using it to send daily inspirational messages! 15

  16. CONTACT • Carey Bohn, MAINSTREAM MEDIA GROUP • 952-215-2418 mobile • c.bohn@mchsi.com

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