Kunjilal Dalsevwale (KLD)

1. KUNJILALDALSEVWALE Local brands with delicious products are facing an identity crisis. In the continual evolution of consumer behaviour, it has become more challenging for them to tap the mind of the actual buyer,becausewhatworked20yearsago,willprobablynotworktoday.Brandsthatwerestarted by the grand fathers and great-grand fathers of the current owners feel stuck because their packaging is either dated or has nothing distinctive. These companies have high aspirations of making their products reach city folk in Delhi, Mumbai and Bangalore but while they are sure of the product, the same cannot be said about thepackaging. We have all, at some stage, bought a product which looked good on the outside, but the taste wasquitefranklyforgettableorjustplaininedible.Withwiderawarenessaboutcoreingredients, allergies and increased regulations by the FSSAI, manufacturers are now forced to put more thought into what they say on theirpackaging. This is what drives companies like Design Dimensions to create world-class packaging for home- grown brands, giving them an edge over mediocre products in the market. The packaging design process starts with understanding the client, the intended target market, the essence of the brand and finding the highlight of the product. Once that is done, work begins through story- tellingbecauseitisstoriesthatmakepeoplecuriousaboutbrands.Agoodbrandstorywillalways add a personal touch to anything that a consumer is going to buy. As consumers, ourpurchases

2. will often show that we are driven to buy things that speak to us through the packaging even if wehavezerotomildinterestintheactualproducttobegin with. Capitalising on this aspect of consumer pyche, Design Dimensionsgave Kunjilal Dalsevwale a brand-new look. Kunjilal Dalsevwale(fondly known as KLD) is run by the 3rd generation and wantedtheconfidencetostandside-by-sidewithanyfoodbrandwhetherinNewDelhi, London or Dubai. They wanted KLD to have distinctive branding with a bright colour palette and a fun mascot. Design Dimensions did all that and more. With a strong belief that creativity is part of a bigger picture. They approached the project with open minds - understanding the client’s brief, targeting relevant demographics and striving toachieve more than the desired result.