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Page design. Visual hierarchy. The primary task of graphic design is to create a strong, consistent visual hierarchy in which important elements are emphasized and content is organized logically and predictably. Visual scanning. Contrast is essential. http://www.webstyleguide.com/.
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Visual hierarchy • The primary task of graphic design is to create a strong, consistent visual hierarchy in which important elements are emphasized and content is organized logically and predictably.
Contrast is essential http://www.webstyleguide.com/
Careful balance of text and links with relatively small graphics http://www.williams-sonoma.com/