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Viral Marketing Management

Viral Marketing Management. by Aaron Wall. Researching Ideas. Chose a target market Who do you relate to? Why would they care? Salary.com moms Find Ideas Del.icio.us Digg Recent News Blog Search Meme Trackers. Controlling Your Message. Have a main channel

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Viral Marketing Management

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  1. Viral Marketing Management by Aaron Wall

  2. Researching Ideas • Chose a target market • Who do you relate to? Why would they care? • Salary.com moms • Find Ideas • Del.icio.us • Digg • Recent News • Blog Search • Meme Trackers

  3. Controlling Your Message • Have a main channel • Official company blog - or • Give a popular channel the exclusive • Create common link point • Book authors • Voting • Build trust & attention before you need it • Consider potential blowback ahead of time

  4. Headlines • Be specific • Salary.com wahm $134,121 • Consider potential controversies • Write story to spread (not for keywords) • Great headlines at CopyBlogger.com

  5. ME ME ME ME ME ME ME ME • People view themselves as important • Blog search links to me • Digg homepage stories about Digg users • Community involvement • Rand’s search engine ranking factors • Ask for feedback • Call out specific people

  6. Seeding Ideas • Ask for feedback • Make friends (email and IM) • Pitch bloggers or other media sources • Social news sites (build accounts) • Announcement timing • Announcement location • Buy reviews (ReviewMe)

  7. Launching a Static Site • Give pleasures • Paris Hilton gives links • People will link back • Call in favors • Spread out your ideas • Interview partners • Announce the launch • Add linkbait later

  8. Formatting Link Bait • Make it easy to identify with • Make it polarized • Make it look comprehensive • Cite research & link out • Istockphoto

  9. Monetizing • Make your stuff EASY to link at • Don’t over-monetize • Authority centric search algorithms • Rising tide lift all boats • AdSense site from $120 to $260 a day within two weeks

  10. Bubbling Up • Social news popular • Meme trackers • MSNBC clicked

  11. Don’t Compete With Yourself • SEO for Firefox • many links • Google SEO

  12. My Viral Beg for Links • I noticed Guy Kawasaki begged for links, so I can too  • Link to me • Tell a friend • Link to me • Tell a friend • Link to me • etc

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