Lifestyles: Consumption Subcultures - PowerPoint PPT Presentation

Lifestyles:  Consumption Subcultures

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11-2. Objectives. Identify role-related product constellations.Describe psychographics and lifestyle research.Understand the use of lifestyles data to profile lifestyle segments, identify related lifestyle interests, and locate lifestyle segments geographically.Recognize lifestyle typologies such

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Lifestyles: Consumption Subcultures

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