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Mediakit Belgium Oct 2007

Mediakit Belgium Oct 2007. Premium Reach: Europe. Source : ComScore, Maps Category, March 2007. Premium Reach: Europe. EUROPEANS Look ONLINE TO SNAP UP TRAVEL BARGAINS

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Mediakit Belgium Oct 2007

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  1. Mediakit Belgium Oct 2007

  2. Premium Reach: Europe Source : ComScore, Maps Category, March 2007

  3. Premium Reach: Europe EUROPEANS Look ONLINE TO SNAP UP TRAVEL BARGAINS • Spring and summer travel plans helped travel sites see a nice boost in March. According to the latest numbers from comScore, over half of the online European population (108 million users) visited a travel hub during the month. • “Half of the European online population visited a travel site in March – it is clearly one of the most popular activities on the Internet,” said Bob Ivins, managing director of comScore Europe. • The top ranking sites were Expedia (18 million visitors), ViaMichelin (13 million visitors) and TUI Group (12 million visitors). LastMinute.com and Priceline.com rounded out the top five. These numbers do not include traffic from public computers, PDAs or mobile phones. • The addition of social content such as user-generated destination guides, hotel/resort reviews and destination hot-sheets are likely a large factor in the 6% increase over March 2006 numbers. However, it is also likely that as users become more comfortable shopping for deals online that those deals would begin to include travel plans. Source: Comscore & http://www.bizreport.com/2007/05/european_travel_sites_see_6_increase.html

  4. Premium Content: Belgium AUTOMOTIVE TOURISM

  5. Premium Profile: Belgium Source: Insites Consulting April 07

  6. Reach & Formats: Belgium • Massive Reach • UAP + BrandSense • Average CTR December 06: 2,44% vs Network CTR of 0,34%

  7. UAP Formats 300x250 300x250 300x250 728x90 120x600 UAP Formats

  8. New Formats

  9. Rates

  10. AdAppeal • Mouseover • 35€ CPM • No Cap

  11. HP Fix Background Takeover • Homepage of Viamichelin.be • 300x250 + Background Mouseover (no video) or Permanent Background (no video) • 2,000€/DAY or 10,000€/WEEK • Estimated BE Audience: • 150K impressions • 50K unique visitors • See tech specs VM

  12. Tech Specs http://212.227.34.168/demo/vm_takeover/tpl/hme/

  13. HP Video Streaming Takeover • Homepage of Viamichelin.be • 300x250 + Mouseover • Video streaming in IMU + Background • 3,000€/DAY or 15,000€/WEEK • 1 WEEK HP VM • Estimated BE Audience: • 150K impressions • 50K unique visitors • See tech specs VM

  14. Tech Specs http://217.160.180.48/demos/previews/vw_viamichelin/

  15. HP Splash Page • 500x400 • Splash page of 10 seconds • 57€ CPM – 8,500€/WEEK • 1 WEEK HP VM • Estimated BE Audience: • 150K impressions • 50K unique visitors • See tech specs VM

  16. Tech Specs

  17. HP Button • 205x76 – max 30KB • Impressions + Clicks recorded • 6,000€/Month • Estimated BE Audience: • 400K impressions • 80K unique visitors

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