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Autumn 2010

20 Series Professional Plasma Displays. 20 Series Professional PLASMA Displays. Full HD Plasma Displays 65-inch TH-65PF20 58-inch TH-58PF20. Visual Products and Display Devices Business Group AVC Networks Company, Panasonic Corporation. Autumn 2010.

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Autumn 2010

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  1. 20 Series Professional Plasma Displays 20 Series Professional PLASMA Displays Full HD Plasma Displays 65-inchTH-65PF20 58-inch TH-58PF20 Visual Products and Display Devices Business Group AVC Networks Company, Panasonic Corporation Autumn 2010

  2. Two New Sizes Join the Ranks of Continually Evolving Displays New full HD plasma displays for use in presentations Full HD Plasma Displays PF20 Series 65” Clear pictures with depth fully faithful to the original image enabled by the newly developed Neo PDP technology. These are the latest high-end models able to give captivating presentations. 58” * * Moving picture resolution is a quantitative measurement of detail in displayed motion pictures discernible by the human eye. Using a measurement method developed and applied by the APDC (Advanced PDP Development Center Corporation)

  3. Mapping according to installation environment / display contents Outside (bright) Outside 1500cd/㎡ or more Open space 700cd/㎡ range • Video display (Advertisements / sales promotions) • Still image display • (presenting information) Inside 400cd/㎡ or less ＬＦ ＬＦ Inside (dark) The Position of the PF20/PH20 Series Panasonic's professional 40-50 inch display lineup  Mapping according to installation environment/display contents Outside (bright) Outside 1500cd/m2 or more Signboard outside Signboard outside Store/ Shopping mall Store / Shopping mall LF Transportation (Train stations / airports) Transportation (Train stations/ airports) Open space 700cd/㎡ range ＬＲＧ Show-rooms Showrooms Finance Finance • Video display (Advertise-ments/sales promotions) • Still image display (presenting information) ＰＨ→ＰＦ Conference rooms (Presentations/ videoconferencing) Conference rooms (Presentations / videoconferencing) PH-PF Art galleries Museums Art galleries Museums Inside 400cd/㎡ or less Bars / restaurants Bars/ restaurants Casinos Casinos Inside (dark)

  4. The next step in picture quality New Neo PDP technology Analog, digital, multiple compatibilitiesFull range of video input terminals New function slot allowing a wider range of uses for the display SLOT2.0 Control of the display via LANNetwork functions Major reduction of display burn-inNANODRIFT Saver Features of the PF20 Series Plasma Displays

  5. The next step in picture quality New Neo PDP technology Analog, digital, multiple compatibilities Full range of video input terminals New function slot allowing a wider range of uses for the display SLOT2.0 Control of the display via LANNetwork functions Major reduction of display burn-inNANODRIFT Saver Features of the PF20 Series Plasma Displays

  6. Enhanced luminous efficacy at all steps of plasma light emission (2) Light emission (3) Release Better picture quality Lower power consumption Lowered weight Phosphors Phosphors Native contrast of 5,000,000:1*1 Enhanced ultraviolet conversion rate Enhanced discharge efficacy LCD PDP Neo PDP Technology for More Brilliant/ Better Quality Viewing High luminous efficacy technology for higher brilliance and contrast Comparision with Panasonic '07 model Luminous efficacyquadrupled (1) Discharge Xenon particles Ultraviolet rays Enhanced light replacement factor Enhanced light capacity factor Previous models New models New dynamic black layer New high density phosphors New cell structures Moving picture resolution*21080 lines New discharge gas Diagram showing the Black Panel concept *1: Contrast of panel dark areas simultaneously viewable on a single screen. Measured as white signals in 4% of the window in Dynamic video mode. *2: Moving picture resolution is a quantitative measurement of detail in displayed motion pictures discernible by the human eye. Using a measurement method developed and applied by the APDC (Advanced PDP Development Center Corporation)

  7. Enhanced ultraviolet conversion rate Enhanced discharge efficacy Plasma Light Emission Mechanism Enhanced luminous efficacy at all steps of plasma light emission! The electrical discharge triggers ultraviolet rays The UV rays react with the phosphors to create light The light is released externally 1 2 3 The impact of xenon particles and electrons causes UV rays to appear The phosphors coating the cell react with the UV rays to emit light The light emitted is released out of the cell Xenon particles UV rays Phosphors Phosphors Enhanced light replacement factor Enhanced light capacity factor

  8. Previousmodels Previousmodels PF20 Series PF20 Series High Luminous Efficacy Technology Enhanced ultraviolet conversion rate Enhanced discharge efficacy New dynamic black layerand advanced xenon gas New dynamic black layer and hybrid discharge activation Impacts between xenon ions and electrons are infrequent, lowering the amount of UV light emission One discharge at high voltage Each discharge is inefficient Dynamic black layer Discharge Ultraviolet rays Discharge Phosphors Impacts between xenon ions and electrons are increased, triggering greater amounts of UV rays Discharges are made in two stages Lowering power consumption for electrical discharges New dynamic black layer New dynamic black layer Many electrons released by impact with xenon ions Lower power consumption Discharge New discharge gas (advanced xenon) Contains higer levels of xenon Discharge Discharge Discharge Ultraviolet rays Phosphors

  9. Previous models Previous models Black stripe Protruding part of electrode PF20 Series PF20 Series High Luminous Efficacy Technology Enhanced light replacement factor Enhanced light capacity factor New phosphors Electrodes without black stripes or undercuts The large size of the phosphor particles means lower amounts of UV light emission / reflection Light emissions are partially blocked by the black stripes and protruding section of the electrode Phosphors (large particles) Light emission+Reflected light UV rays Light emission layer Reflective layer Light emission loss Higher density phosphors mean Enhanced UV light emission/reflected light amounts Impedances blocking light are removed Enhancing the amount of light produced Phosphors (small particles) Black stripes removed UV rays Light emission+Reflected light New flat electrode shape Light emission layer Reflective layer Light emission loss

  10. Previous panels New panels Pure black Pale and gray Native Contrast of 5,000,000:1*Achieved * Light emission without pre-discharge gives true pure black and superb clarity of detail * Contrast of panel dark areas simultaneously viewable on a single screen. Measured as white signals in 4% of the window in Dynamic video mode.

  11. PDP (Lines) Full HD Plasma Displays (PF20 series) 1080 lines Moving Picture Resolution Double speed full HD LCD Previous Model APDC System Time taken (in seconds) to cross the screen 900 lines+ Moving Picture Resolution APDC System Previous Panasonic LCD Moving Picture Resolution Moving picture resolution approx. 600 lines Moving picture resolution approx. 300 lines 5sec LCD Walking pace Sports Landscape panorama High Moving Picture Resolution Moving picture resolution of 1080 lines*1 gives clear pictures even for fast-moving sequences 1080 lines *1 Moving Picture Resolution • The industry's highest*2 moving picture resolution of 1080 lines*1 Even fast-moving sequences are shown in perfect clarity without loss of full HD picture quality APDC System  The graph is based upon values measured by Panasonic. *1: Moving picture resolution is a quantitative measurement of detail in displayed motion pictures discernible by the human eye. Using a measurement method developed and applied by the APDC (Advanced PDP Development Center Corporation) *2: As of February 1, 2010; research by Panasonic. Fast captions

  12. The next step in picture quality New Neo PDP technology Analog, digital, multiple compatibilities Full range of video input terminals New function slot allowing a wider range of uses for the display SLOT2.0 Control of the display via LANNetwork functions Major reduction of display burn-inNANODRIFT Saver Features of the PF20 Series Plasma Displays

  13. Analog video Digital video Component Composite Analog RGB(PC) HDMI DVI-D STB VTR PC BD/DVD PC Analog, Digital, Multiple CompatibilitiesFull range of Video Input Terminals A full range of video terminals covers almost all main video signals Video input PC input Serial control Speaker inputs (L, R) DVI-D input LAN Component input HDMI input

  14. The next step in picture quality New Neo PDP technology Analog, digital, multiple compatibilities Full range of video input terminals New function slot allowing a wider range of uses for the display SLOT2.0 Control of the display via LANNetwork functions Major reduction of display burn-inNANODRIFT Saver Features of the PF20 Series Plasma Displays

  15. PC with internal display Media player devices with internal displays Digital tuners with internal displays Contents data AMX AVC transmission system CAT5e cable transmission system DVI optical transmission system New Function Slot Allowing a Wider Range of Applications for the DisplaySLOT 2.0 New functions can be added for different applications, expanding still further its utilizability Further enhancing the video input terminals Adding functions to the display For professional users Easy signage system Distance transmission of contents • Can handle HD-SDI standards and full digital video transmission as used in the broadcasting industry • Playback of SD card contents, easy to use as a signage system • Compatible with various remote communications systems including DVI optical transmission systems Dual Link HD-SDI terminal board HD-SDI/SDI terminal board Dual HDMI terminal board

  16. The next step in picture quality New Neo PDP technology Analog, digital, multiple compatibilitiesFull range of video input terminals New function slot allowing a wider range of uses for the display SLOT2.0 Control of the display via LANNetwork functions Major reduction of display burn-inNANODRIFT Saver Features of the PF20 Series Plasma Displays

  17. Control via Web browsers Networks For presentations For signage  Conference system utilizing a projecter  Multi-screen systems lighting up stores Control of the Display via LAN Network Functions Remote control and status monitoring of displays via Web browsers * • Allows remote control and status monitoring of displays via networks  Allows addition of plasma displays to existing system-enhancing PJLink networks for projectors, etc.  Allows transmission over longer distances compared to the RS-232C. Cables are low priced and easily utilizable. Control room Conference rooms, entrance halls, etc. * Standard integrating communication protocols for controlling / managing multiple projectors. Photos shown are a combination of different images.

  18. The next step in picture quality New Neo PDP technology Analog, digital, multiple compatibilitiesFull range of video input terminals New function slot allowing a wider range of uses for the display SLOT2.0 Control of the display via LANNetwork functions Major reduction of display burn-inNANODRIFT Saver Features of the PF20 Series Plasma Displays

  19. Low Mid High Mid Max Major Reduction of Display Burn-in NANODRIFT Saver The time required for the 5% luminosity difference causing burn-in to become recognizable has been made five times as long Load distribution simulation Lowered brilliance simulation*1 Input image (10x10 square perfect white dot) <Conditions>  PF12 series  Peak Limit ON  Standard mode  Worst pattern display Previous method (WOBBLING) Burn-in index (difference in brilliance*2) WOBBLING Low Mid High Mid 5% Max Time in use 6,000 hours (previously) 30,000 hours(NANODRIFT) Five times as long *1: Estimated values from figures measured by Panasonic and load distribution simulation. *2: Difference in brilliance (shown in percentages) of the maximum load area and areas with no load

  20. The next step in picture quality New Neo PDP technology Analog, digital, multiple compatibilitiesFull range of video input terminals New function slot allowing a wider range of uses for the display SLOT2.0 Control of the display via LANNetwork functions Major reduction of display burn-inNANODRIFT Saver Features of the PF20 Series Plasma Displays

  21. Product Specifications Main specifications 65” 65-inch TH-65PF20 58” 58-inch TH-58PF20 *1: Contrast of panel dark areas simultaneously viewable on a single screen. Measured as white signals in 4% of the window in Dynamic video mode. *2: Moving picture resolution is a quantitative measurement of detail in displayed motion pictures discernible by the human eye. Using a measurement method developed and applied by the APDC (Advanced PDP Development Center Corporation)

  22.  Before  After A Wide Range of Options from Touch Panels to Installation Fittings Function boards Installation options DVI-D Dual Link HD-SDI HD-SDI Dual HDMI Dual video Ir throughput Pedestal Wall-hanging bracket (allows angled setup); can also be used vertically DVI optical transmission Terrestrial digital tuner Peripherals Series-specific speakers Mobile stand (58-inch model only)  Usage example  Usage example Touch panel Noise removing filter

  23. Differences between the 20 Series and the 11/12 Series (1)

  24. Slot 2/3 DVI-D, component video, LAN (PF12 series only) Fixed terminals section DVI-D, HDMI, Video, Component video, PC, RS-232C, LAN 1075mm 1075mm 684mm 500mm 660mm 684mm Differences between the 20 Series and the 11 / 12 Series (2) *1: Function boards of the slot width can only be inserted into the left slot. * The following standard terminals are fitted in the slot for product delivery Fixed terminals section PC, RS-232C 65-inch 65-inch 684mm 500mm 65-inch 58-inch 58-inch 58-inch

  25. 29% 1,250 27% 1,030 25% 750 23% 620 35% 1,500 34% 1,290 33% 1,000 34% 920 43% 42% 39% 36% 1,160 1,250 1,480 1,550 Market Trends Major growth in FPD demand in the presentations/digital signage fields is expected 4,300 Systems route FPD demand forecast(26-inch or larger models / units of 1000 TVs) Doubledcomparedto 2009 3,800 4,000 Presentations (comprehensively including conference rooms / corporations) 3,000 2,700 1.6 times as much compared to 2009 3,000 Digital signage 2,000 1.3 times as much compared to 2009 1,000 Hotel 0 2009 2010 2011 2012 Source: Future Source/Panasonic

  26. FHD Clear view of the sceen even from those seated at an angle to it Wide-angle Display Sharp display of detailed information on CAD/diagrams etc. High Resolution Full HD Images HD LCD PDP Presentations made easier to understand with clear videos! Moving Picture Resolution 1080 lines Adding displays to existing PJLink networks Network Functions Displays pictures with high contrast even in brightly lit conference rooms Native Contrast of 5,000,000:1 Enjoy brilliant pictures immediately after turning the set on No Waiting Time LCD PDP Videoconferencing with lifesize views 65-inch Large Panels Clear view of people's expressions Full HD videoconferencing The Advantages of Plasma Displays (For Presentations)

  27. Many people can watch the screen from a variety of angles Wide-angle Display Handles easy signage systems and remote communications systems New function slot: Slot 2.0 Highly legilible subtitling Superior Moving Picture Playback Protected against unintended impacts Strong Front Panel Glass Playback faithful to the original with crisp coloring Superior Color Reproducibility Displays pictures with depth even in brightly lit lobbies High Contrast LCD PDP Shows sharp and clear pictures for longer than ever Long Product Life of 100,000 Hours Can be used as poster-style displays Vertical Installation LCD PDP The Advantages of Plasma Displays(For Digital Signage) LCD PDP LCD LCD PDP

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