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The Media III. 12/7/2011. Clearly Communicated Learning Objectives in Written Form. Upon completion of this course, students will be able to: discuss and critically analyze political events in the United States government

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The Media III

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The media iii
The Media III

12/7/2011


Clearly communicated learning objectives in written form
Clearly Communicated Learning Objectives in Written Form

  • Upon completion of this course, students will be able to:

    • discuss and critically analyze political events in the United States government

    • students will be able to identify and explain the role of  informal institutions and their effect on policy. 


Office hours and readings
Office Hours and Readings

  • Pp 130-151

  • Office Hours

    • Thursday: 9:00-11:30



The effect of attack ads on voters
The Effect of Attack ads on voters

  • Some voters become disenchanted and disaffected

  • Your Base Loves them!


How effective are these
How Effective are these

  • If they didn’t work, candidates wouldn’t run them

  • The Lessons of 1988

    • The Revolving Door

    • Willie Horton


Why they work and who uses them more
Why They Work and Who uses them more

  • We don’t trust politicians

  • They are more memorable and informative

  • Challengers and vulnerable incumbents use them


Do not give your opponent ammo
Do Not Give your Opponent Ammo

  • Never go to a Playboy Party

  • Don’t Drive a Tank with a big helmet

  • Gee, thanks a lot IKE

  • The Defining Sound bite of 2008


How to deal with them
How To Deal with them

  • Defend the Charges

    • Kerry Flip-Flopping on the issues

    • The Kerry  Rebuttal

  • Counterattack on the same issue or up the ante- The Puppy Ad

  • Attack the Credibility of your opponent


How not to deal with them
How not to deal with them

  • Do Nothing

    • The Initial Ad

    • Swiftboats

    • Kerry’s rebuttal to swiftboats?

  • If you get Punched in the nose, you must punch back


Ads can backfire
Ads Can Backfire

  • You do it too late to make a difference

  • You bring a knife to a gun fight


How the attack can backfire
How the attack can backfire

  • If you are seen as being too evil



Media bias1
Media Bias

  • Everyone Complains about it

  • Structural Bias

  • Political Bias




Where it comes from
Where it Comes From

  • Bias to the Right

  • Bias to the Left




Bias in 2008
Bias in 2008

  • 8 of 10 Journalists planned to vote for Obama


The reality of it all
The Reality of it all

  • Anti-Incumbent and Anti President

  • Bad News is better than Good

  • You can find it if you look

  • Media remains a business


Confirmation bias
Confirmation Bias

  • We favor information that meets our viewpoint

  • We do not care if it is true or false

  • All other information is biased


Where we see the most bias
Where We see the Most Bias

  • Editorial Pages

  • Talk Radio

  • The Internet


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