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IST and Tourism cross fertilisation

IST and Tourism cross fertilisation. Information Society Technologies for Tourism Brussels, 9th July 2001. Tourism and employment initiative: managing the impact of ICT based services Re-grouping Tourism Business Stakeholders The digital fracture The needs and the challanges

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IST and Tourism cross fertilisation

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  1. IST and Tourism cross fertilisation Information Society Technologies for Tourism Brussels, 9th July 2001

  2. Tourism and employment initiative: managing the impact of ICT based services Re-grouping Tourism Business Stakeholders The digital fracture The needs and the challanges Co-operation and knowledge sharing Summary

  3. Tourism become one of the best performing sectors in the digital economy Globalisation brought a complete new competitive environment: new demand requirements; new players in the distribution sector; new roles for the traditional actors It is fundamental to the tourism sector to understand and measure the adoption and the impact of those new services Tourism and employment initiative: managing the impact of ICT based services

  4. Information & Communication Technology based Services refer to the use of digital electronic methods and tools to gather, process, share and distribute information throughout the tourism value chain. Digital electronic methods and tools can be software applications and components, data, formal specifications, standards or devices supporting a specific set of tourism related business processes. ICT based services – the concept

  5. The new power of customers Accommodation services: direct access to costumer; improving business efficiency The traditional distribution: price and differentiation strategies; the meddle sector Transport: extending the reach; from the auction to the full digital service New players: new entrants with strong alliances with tourism players; new role for the old players Destination Management Organizations: image control; information management; Business integration. Re-grouping Tourism Business Stakeholders

  6. The impact of the digital revolution on each tourism sector stakeholder depends on a few basic factors: Core competence, Size Relative position in the tourism value chain. Direct communication between customers and suppliers, transparency of the market and low barriers to entry are producing dramatic changes in the value chain. Re-grouping Tourism Business Stakeholders

  7. The level of understanding of ICT potential remains limited, specially for SMEs Lack of skills and resources remain the most important barrier In most cases, connection is not combined with real changes in the business structure, neither in internal processes nor in relations with external actors (customers or other businesses). The digital fracture

  8. The organizational perspective: 24 h a day / 7 days a week Multi channel flexible operation The structural perspective New partnership and co-operation models Systemic dimension: New ownership and dissemination models for information The commercial value of non-commercial information The needs and the challenges

  9. Commercial domain: Flexible and customized product New marketing segmentation criteria Permanent on-line real time availability One-to-one relation Law and taxes Liability rules for complex multilateral relations IPR Local laws and taxes for global market competition The needs and the challenges

  10. Meaning of co-operation evolved considerably: Political and social scope: policy concertation at regional, national, European and Global level; Operational and business level: business process integration across the value chain, between suppliers, intermediaries, customer and enabling services providers Knowledge sharing: putting together knowledge resources, provide global access, improve skills and innovating business models Co-operation and knowledge sharing

  11. Tourism sector needs the ICT based services to develop co-operation: platforms, applications, standards, devices Leading technologies are in place: mobility and pervasive computing; interoperability and seamless systems integration; Intelligent agents. The challenge is to be able to go beyond the web and to use this new co-operation networks to build the new business processes. Technology is in place

  12. Knowledge Network for e-tourism Special Interest Working Groups for specific urgent questions: Mobile e-commerce services for tourism Legislation and Tax regulations Support centre to enhance market integration for SME through Destination Management System. Tourism and employment working group proposals

  13. Luis Costa Icep Portugal luiscos@icep.pt www.icep.pt www.portugalinsite.com

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