Creating demand for condom use
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Creating demand for condom use Motivating young people Bidia Deperthes Senior HIV Technical Advisor/CCP UNAIDS Inter-Agency Task Team on HIV and Young People Annual Meeting Agenda 28-29 June 2011. Key statistics. 34 million people were HIV positive in 2010

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Creating demand for condom use Motivating young people Bidia Deperthes

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Creating demand for condom use motivating young people bidia deperthes

Creating demand for condom use

Motivating young people

Bidia Deperthes

Senior HIV Technical Advisor/CCP

UNAIDS Inter-Agency Task Team on HIV and Young People

Annual Meeting Agenda

28-29 June 2011


Key statistics

Key statistics

  • 34 million people were HIV positive in 2010

    • 80% HIV transmission is due to unprotected sex = sex without a condom

    • Globally every day, 7000 people become newly infected with HIV


Creating demand for condom use motivating young people bidia deperthes

Principle number 1:

No commodity, no programme !


Creating demand for condom use motivating young people bidia deperthes

  • Reaching out goal with YPs: double access to condoms

    • How?

    • Is this realistic?

    • By with means?


Some challenges up front

Some challenges up front

  • Political barriers- restrictive policies

  • Limited availability of condoms

  • Unattractive/ non-adapted brands

  • Not targeted strategies towards YPs

  • Price

  • Place


Creating demand for condom use motivating young people bidia deperthes

Principle number 2:

No programming , low utilization!


Reaching out effectively to users creative demand generation strategies

Reaching out effectively to users!Creative demand generation strategies.


Building service providers

Buildingservice providers

Training of service providers is essential

  • Build knowledge

  • Combat wrong attitude

    • Stigma

    • Discrimination

    • Judgment

    • Misconception

    • Myths

    • Fears


Global awareness campaigns

Global awareness campaigns

Condomize!

Don’t compromise!

  • Condom-month(s)- Swaziland, Ethiopia, Rwanda

  • Carnivals-T&T, Brazil

  • Music festivals

  • Int’l & Reg. conferences

  • World Cup 2010- SA

  • Movie nights

  • Condom parties & fashion shows


Young people

Young people

Don’t ask what they need….

Ask what they want!


Start with men and boys

Start with men and boys

  • Too often neglected

    • Do not finger pointing

    • Included them

    • Design programme that resemble them

    • Ex.. Omar’s story


Negotiate safer sex especially in long term relationship

Negotiate safer sex -especially in long term relationship

  • “Married women/ those in long term relationships are encouraged to present the FC as a FP method… to avoid accusing her husband/boy friend of having other partners or being a risk to his wife”


Appealing to both partners

Appealing to both partners

“If both partners are motivated to use a male or a female condom, there is a far greater likelihood that a condom will be use”


Convincing men of the benefits of the female condom

Convincing men of the benefits of the female condom


New opportunities the power of social network and the private sector

New opportunities: the power of social network and the private sector

Private sector

$$$$


Way forward

Way forward

  • Intensify, listen and target

    • Equip women & girls with tools for their protection

    • skill them to negotiate safer sex

    • Motivate men and boys to embrace responsible sexual behavior

    • Engage governments and donors – not to do give up on young people, on female condom… it is a life saving tool for many women and girls … and their partners


Merci

Merci!


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