Creating demand for condom use
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Creating demand for condom use Motivating young people Bidia Deperthes Senior HIV Technical Advisor/CCP UNAIDS Inter-Agency Task Team on HIV and Young People Annual Meeting Agenda 28-29 June 2011. Key statistics. 34 million people were HIV positive in 2010

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Creating demand for condom use Motivating young people Bidia Deperthes

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Creating demand for condom use

Motivating young people

Bidia Deperthes

Senior HIV Technical Advisor/CCP

UNAIDS Inter-Agency Task Team on HIV and Young People

Annual Meeting Agenda

28-29 June 2011


Key statistics

  • 34 million people were HIV positive in 2010

    • 80% HIV transmission is due to unprotected sex = sex without a condom

    • Globally every day, 7000 people become newly infected with HIV


Principle number 1:

No commodity, no programme !


  • Reaching out goal with YPs: double access to condoms

    • How?

    • Is this realistic?

    • By with means?


Some challenges up front

  • Political barriers- restrictive policies

  • Limited availability of condoms

  • Unattractive/ non-adapted brands

  • Not targeted strategies towards YPs

  • Price

  • Place


Principle number 2:

No programming , low utilization!


Reaching out effectively to users!Creative demand generation strategies.


Buildingservice providers

Training of service providers is essential

  • Build knowledge

  • Combat wrong attitude

    • Stigma

    • Discrimination

    • Judgment

    • Misconception

    • Myths

    • Fears


Global awareness campaigns

Condomize!

Don’t compromise!

  • Condom-month(s)- Swaziland, Ethiopia, Rwanda

  • Carnivals-T&T, Brazil

  • Music festivals

  • Int’l & Reg. conferences

  • World Cup 2010- SA

  • Movie nights

  • Condom parties & fashion shows


Young people

Don’t ask what they need….

Ask what they want!


Start with men and boys

  • Too often neglected

    • Do not finger pointing

    • Included them

    • Design programme that resemble them

    • Ex.. Omar’s story


Negotiate safer sex -especially in long term relationship

  • “Married women/ those in long term relationships are encouraged to present the FC as a FP method… to avoid accusing her husband/boy friend of having other partners or being a risk to his wife”


Appealing to both partners

“If both partners are motivated to use a male or a female condom, there is a far greater likelihood that a condom will be use”


Convincing men of the benefits of the female condom


New opportunities: the power of social network and the private sector

Private sector

$$$$


Way forward

  • Intensify, listen and target

    • Equip women & girls with tools for their protection

    • skill them to negotiate safer sex

    • Motivate men and boys to embrace responsible sexual behavior

    • Engage governments and donors – not to do give up on young people, on female condom… it is a life saving tool for many women and girls … and their partners


Merci!


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