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Why Dealers Who Neglect Social Media Are Leaving Money on the Table. JOE MATTHEWS. Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l. Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before.

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Why dealers who neglect social media are leaving money on the table
Why Dealers Who Neglect Social Media Are Leaving Money on the Table

  • JOE MATTHEWS

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l

Source: Global Web Index


Many businesses are using owned social media channels to improve relationships with their existing customers.

The same platforms used to build community and engage supporters can attract new customers and generate sales.

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l

Source: Deloitte Consulting LLC


Why is leveraging recommendations important? customers to reach new audiences.

Our friends and family are trusted and strongly motivate purchasing.

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l

Source: Nielsen Report: Consumer Trust in Advertising


  • TODAY customers to reach new audiences. ’S AGENDA:

  • Actionable examples of how social marketing can help dealerships activate their current consumer-base to attract new customers, increase their market share, and outshine their competition.

  • TACTICS:

    • Gathering and Broadcasting User-Generated Content

    • Social Event Technologies Increase Your Event Sponsorship ROI

    • Lead Collection with Contests or Promotions

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


TACTIC 1: customers to reach new audiences.

Gathering and Broadcasting User-Generated Content

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


Joe Matthews | Tagkast | CEO and Co-Founder | content into their advertising, but also using it in e-commerce or retail displays. [email protected] l


Joe Matthews | Tagkast | CEO and Co-Founder | content into their advertising, but also using it in e-commerce or retail displays. [email protected] l


  • Why Photos? content into their advertising, but also using it in e-commerce or retail displays.

Images see the highest interaction and engagement rates on social media.

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l

Source: Social Media Examiner


Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


TACTIC 2: want to capture and

Social Event Technologies Increase the Return of Local Event Sponsorship

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


93% of consumers believe events are more effective want to capture and

than TV commercials, print or online ads, and radio.

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l

Source: EventTrack Research Study 2014


96% of consumers said participating in an  want to capture and

event made them more likely to purchase.

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l

Source: EventTrack Research Study 2014


Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


Live Event Activations and Social Content Sharing is too great - acquisition cost can be high and difficult to measure.

Branded event activations help sponsors bond with live attendees and provide a way to amplify reach and grow awareness.

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


Social Media Feed Displays is too great - acquisition cost can be high and difficult to measure.

Services like Tint Up pull user generated and branded content from various social networks into a display.

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


  • SUMMARY: Creating and sharing valuable and relevant face-to-face and online experiences is truly what creates loyal customers and helps you make more money.

    • Using social platforms, harness the content generated at sponsored events to reach and engage wider online audiences and cultivate future sales in a measurable way.

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


TACTIC 3: face-to-face and online experiences is truly what creates loyal customers and helps you make more money.

Integrating Lead Collection into Sales and Marketing Tactics

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


  • The buying process has changed, dealers must focus on providing valuable experiences and building long-term relationships.

    • Incentive-based lead collection activities can be integrated into other strategies to

    • increase the probability that they will help acquire new customers.

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


Apps make it easy to run sweepstakes, contests, and promotions at events or online – find the right activity for your dealership and audience.

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l

Source: Wishpond


Socially integrated contests increase your reach even more - allowing you to capture more leads.

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l


Share an important takeaway you received from this session substantial changes with the rise of new online and social tools.

using hashtag#DD17 for a chance to win an iPad.

Contact Info

Full Name:

Company:

Job Title :

Email:

Joe Matthews

Tagkast

CEO and Co-Founder

[email protected]


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