Why dealers who neglect social media are leaving money on the table
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Why Dealers Who Neglect Social Media Are Leaving Money on the Table. JOE MATTHEWS. Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l. Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before.

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Why Dealers Who Neglect Social Media Are Leaving Money on the Table

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Why Dealers Who Neglect Social Media Are Leaving Money on the Table

  • JOE MATTHEWS

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


  • Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l

Source: Global Web Index


Many businesses are using owned social media channels to improve relationships with their existing customers.

The same platforms used to build community and engage supporters can attract new customers and generate sales.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


  • Effective social marketing is about leveraging your current customers to reach new audiences.

    • Empower customers to drive your message outwards – provide them the platform to activate and advocate you to their own network.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l

Source: Deloitte Consulting LLC


Why is leveraging recommendations important?

Our friends and family are trusted and strongly motivate purchasing.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l

Source: Nielsen Report: Consumer Trust in Advertising


  • TODAY’S AGENDA:

  • Actionable examples of how social marketing can help dealerships activate their current consumer-base to attract new customers, increase their market share, and outshine their competition.

  • TACTICS:

    • Gathering and Broadcasting User-Generated Content

    • Social Event Technologies Increase Your Event Sponsorship ROI

    • Lead Collection with Contests or Promotions

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


TACTIC 1:

Gathering and Broadcasting User-Generated Content

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


  • Many major brands are not only incorporating consumer content into their advertising, but also using it in e-commerce or retail displays.

    • Dealerships can leverage customer photos into into word-of-mouth endorsements to reach new audiences and drive sales.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


  • Why Photos?

Images see the highest interaction and engagement rates on social media.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l

Source: Social Media Examiner


  • SUMMARY: Purchasing a car is a life event that consumers want to capture and share. Give them the platform to broadcast their moment.

    • Generate word-of-mouth endorsements from current customers to increase brand loyalty, grow meaningful digital engagement, and drive new sales.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


TACTIC 2:

Social Event Technologies Increase the Return of Local Event Sponsorship

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


93% of consumers believe events are more effective

than TV commercials, print or online ads, and radio.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l

Source: EventTrack Research Study 2014


96% of consumers said participating in an 

event made them more likely to purchase.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l

Source: EventTrack Research Study 2014


  • But for a lot of dealerships, the risks of event sponsorship is too great - acquisition cost can be high and difficult to measure.

    • Implementing social marketing platforms lowers those risks by increasing

    • engagement and amplifying recommendations in a measurable way.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


Live Event Activations and Social Content Sharing

Branded event activations help sponsors bond with live attendees and provide a way to amplify reach and grow awareness.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


Social Media Feed Displays

Services like Tint Up pull user generated and branded content from various social networks into a display.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


  • SUMMARY: Creating and sharing valuable and relevant face-to-face and online experiences is truly what creates loyal customers and helps you make more money.

    • Using social platforms, harness the content generated at sponsored events to reach and engage wider online audiences and cultivate future sales in a measurable way.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


TACTIC 3:

Integrating Lead Collection into Sales and Marketing Tactics

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


  • The buying process has changed, dealers must focus on providing valuable experiences and building long-term relationships.

    • Incentive-based lead collection activities can be integrated into other strategies to

    • increase the probability that they will help acquire new customers.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


Apps make it easy to run sweepstakes, contests, and promotions at events or online – find the right activity for your dealership and audience.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l

Source: Wishpond


Socially integrated contests increase your reach even more - allowing you to capture more leads.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


  • SUMMARY: Lead generation and sales techniques have undergone substantial changes with the rise of new online and social tools.

    • Execute on-site or digital activations using contests or giveaways to generate leads

    • and start to build relationships with potential consumers.

Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l


Share an important takeaway you received from this session

using hashtag#DD17 for a chance to win an iPad.

Contact Info

Full Name:

Company:

Job Title :

Email:

Joe Matthews

Tagkast

CEO and Co-Founder

joe@tagkast.com


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