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Principles of Design: Repetition and Unity

Explore the principles of repetition and unity in web design. Discover how repetition contributes to memory and how unity impacts teamwork. Learn how to create effective communication through the use of these principles.

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Principles of Design: Repetition and Unity

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  1. The Principles of Design: Repetition and Unity LESSON 9 Module 3: Designing for Communication

  2. Lesson Overview • In this lesson, you will: • Explore the principles of repetition and unity in Web design

  3. Guiding Questions How does repetition contribute to memory? In what way does unity impact your definition of “teamwork”?

  4. Repetition Short-term memory to long-term memory Used constantly in advertising Repeating an idea or image

  5. Repetition Connect the word or idea with a picture Textbooks commonly do this with images, charts, graphs, and drawings Creates a mental picture

  6. Repetition Repeated use of color Use specific colors in the same way on every page Repeat layout design on succeeding pages

  7. Repetition Works Advertising TV commercials Icons that we immediately recognize

  8. Unity Bringing it all together Gestalt Theory: the whole is greater than the sum of the parts Designer wants the whole site to have greater impact than the individual parts

  9. Unity Proximity Brings ideas together through their closeness to each other Repetition Provides continuity between pages of the site

  10. Assignment Use the selected Web site Analyze it according to the principles of repetition Analyze it according to the principles of unity Write a justification for each

  11. Lesson Review • How can the use of repetition and unity contribute to effective communication in a Web site?

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