Tips to Generating Travel-tech Qualified Leads

1. Tips to Generating Travel-tech Qualified Leads The most common question in the travel technology industry for marketers is "How do you get quality leads?" A business cannot continue without a steady flow of potential customers. According to Statista, commercial travel contributes a total global economic contribution of US $ 1.23 trillion. There is huge scope and potential for marketers, especially with the coming wave of artificial intelligence and other predictive data tools, it is imperative for marketers to adapt to include these resources in their marketing arsenal. New generations of the workforce are interested in mixing business and leisure travel, and travel expectations and habits are changing. Tweet this! In this blog, we will discuss how marketers can develop their marketing strategy so that they lean toward the niche travel technology industry and what parameters should be best focused on in order to get the leads that need every business. Here are some things that keep you from creating qualified travel tech leads. 1. Focus on quantity rather than quality 51% of travel technology marketers make lead acquisition the most important goal of their marketing strategies. Marketers tend to expand lead generation parameters just to get more numbers into the funnel. This leads to lower expectations and higher costs. For the business travel sector, once you have a comprehensive understanding of who your target audience is, you can work on developing a strong customer base to provide more value for your organization. If you are primarily interested in corporate travel, it would make more sense to narrow your marketing path down to business-oriented travel strategies. 2. Not to improve your business website First impressions matter and your website is exactly that for your potential customers. Spammy, saturated websites can negatively affect trust and user experience in your business causing potential customers to spiral out of control. When respondents were asked why they mistrust a website, 94% of the comments were design related. The website needs to be optimized with useful

2. logistical details, self-reservation options and a large number of destination images, this will reduce bounce rate, increase viewer retention, and develop potential travel clients. This blog covers the importance of web content. 3. Don't focus on landing page optimization It is essential for search engines to determine the location of your landing page. More focus needs to be done on choosing some of the keywords to feature in your landing page content. Include these primary keywords in your page titles and headlines but make sure not to clutter them up with keywords as this will weaken the authority and relevance of your keywords. Also, make sure you have a clean URL with focused keywords as well. Optimizing your landing page can go a long way in improving your search engine visibility which in turn will increase your return on investment. 4. Do not use a multi-channel approach to advertising Most of the social media and traditional marketing are already saturated. To make your mark and drive traffic towards your business, it is imperative that you have a multi-channel approach towards your marketing strategy. Blogging, white papers, email marketing, social media, or even cool communication style, your business should be able to make an impression on it all. According to HubSpot, companies that blog 6 to 8 times a month get twice the lead volume of companies that don't. Send the right people valuable offers including discounts, downloads, and deals to see your business grow. Your social media strategy should include both official platforms like LinkedIn and more entertainment-based platforms like Instagram, Snapchat and Facebook. Deck7 is a great platform to help you use multi-channel ads to unlock the full potential of your business. 5. Not to invest in networks Networking here refers to both participating and taking place events to develop communications in the corporate travel industry. Even word of mouth marketing by top players in the industry can go a long way to promoting your business to where it needs to be. Building your name and collaborating with other companies

3. can reap great benefits for your organization. Business collaboration can help you reach new markets, new customers, and get new ideas for you. 6. Online reviews are not managed Reputation is everything in business and more in travel management. Travel reviews for your business are critical to adding more people to your customer base. People want a hassle-free and well-managed travel experience, and prioritizing your reviews can give potential clients the confidence to choose your business. Simple reviews and complete case studies should be part of your marketing strategy. Get the positive reviews you received and the corporate travel solutions for businesses that you submitted to promote on your marketing platforms. Conclusion Here are some pointers on how to market your core travel business to your potential clients. Focusing on these aspects of your marketing strategy can get your organization the constant flow of leads you want. Make sure to emphasize that your brand is unique from the rest and market your solutions to clients and businesses. Don't be afraid to explore and try new business intelligence tools and newer social media platforms, the possibilities are basically endless. Keep these things in mind and you are sure that you will succeed.