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Itu2019s clear that AI and machine learning present a huge opportunity for marketers as well as other organizations.
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Artificial Intelligence in B2B Marketing Never cease to amaze us when we think about the contribution of technology to marketing and how it led the ship to where we live today. Among the many contributions, artificial intelligence, which is still in its nascent stage but strong nonetheless. In case you missed, big things come to AI as marketers notice and realize its great potential to ultimately transform the customer journey. Read on to find out what the stats have to say about the future of AI. Forrester predicts that by 2020, companies with teams that rely on data insights will receive $ 1.2 trillion from their peers without this culture. According to Gartner, 30% of companies worldwide will be using AI in at least one sale by 2020. In 2019, IDC shared that 40% of digital transformation initiatives as well as 100% of IoT initiatives will be supported by artificial intelligence. It is clear that AI and machine learning represent a huge opportunity for marketers and other organizations. In fact, it is already approved by companies, which ultimately makes their marketing efforts more effective and efficient. Netflix said it saved $ 1 billion in annual revenue by avoiding canceled subscriptions - thanks to personalized content powered by artificial intelligence. Amazon reduced your "click-to-shop" time by 225% by leveraging automation. However, most marketers find themselves deep in an enormous amount of data that needs more clarity and redesign. One of the main reasons behind this is the separation between MarTech (Marketing Technology) and AdTech (Advertising Technology) along with the different forms of tools. Instead of sticking to the usual stand-alone approach, all teams should work in an integrated manner. In order to effectively implement advanced marketing programs and sales play, organizations will have to invest more time and effort in sales and marketing teams that include architects, data scientists, and data administrators; Not to
mention the core marketing communications team. Also, the challenge of sales and marketing teams must be addressed with a lack of resources to successfully automate and customize the individual buyer journey. Pascal Bensoussan, CPO at Samaa.com believes that the holy grail of marketing experts has always been customization at scale with affordable customer acquisition costs, and to achieve this goal AI and machine learning have become table stakes in all of the core components of the marketing / advertising technology stack. The fact of the matter is, AI has been around for some time now but it's only starting to pay off in the last two years. With its fast-paced progression in the ever-evolving marketing landscape, it is safe to say that along with technology, it will not only affect our vision but also the overall interaction with each other.
