Adobe's Annual Marketing Survey Maturing Digitally

1. Adobe's Annual Marketing Survey: Maturing Digitally Maturing digitally? Marketing is not what it used to be. Today, digital marketing is marketing. It should be. The company will find any possible way to communicate its information to those who want to see it. Finding the best way to influence people to provide the best experience. The fastest way to get that attention digitally. Adobe has provided us with this survey for the past seven years. A big part of digital marketing is knowing what to prioritize, understanding trends while always looking ahead and preparing for the future. The survey found that having a range of options for businesses and staying competitive is the norm in digital marketing. Although this is still true now, the focus on this went a little deeper Digital marketers from North America and Europe, about 735 of them, responded to the survey. They use different tactics and strategies when dealing with their digital marketing. No companies are equal, each one has its similarities and differences. Then and now ... what works. A person might think that it hasn't changed much but digital marketing has only grown. The differences are actually quite large. Back in a few years, digital marketing was all about content and experience, and companies waited for the return on this, and although it was small, it became a waste of time. Time to step up what has been done. No more waiting to come back, the decision to go after that became the focus. Mobile apps are nearly essential and with an increase of 27 percent, companies are realizing how relevant it is. Adaptive websites are up 14 percent. An area that keeps growing and a lot of people seem to appreciate it without realizing it's the web content automation that depends on you, and that increases by 22 percent. The more money the company has to spend the better.

2. Various platforms exist to give marketers the best advantage. Although they are not cheap in any way, these platforms combine several tools to aid marketers with operations. If you want to be the best, then using the platform might be the only way. Slow and growing As digital marketing has matured, marketers must follow suit. Being considered "advanced" in its skill set can be difficult, especially when things are constantly changing in this world. To be at an advanced level, the company needs to be close to integrating all of its data, strong technical skills, automation, and following best practices. In Europe, the number of marketers who consider themselves advanced is only 7 percent. North America is not very advanced at 19 percent. The process towards progress is slow but growing. The three areas preventing further progress are money, people and resources. Marketers don't have the budget. Only necessary resources are not available. Finally, the bodies, the people who must test the strategy or process are not present. Things get better with time and effort. Marketers are able to detach themselves from each other and in doing so, become a happy business. Who would not be happy to have a positive outlook on the future. CONNECT WITH A CONTENT MARKETING SPECIALIST Did you say data? Data is extremely important to marketers. The more data you have, the more you will hear in the digital world. Many companies use data-driven digital marketing to deliver content. Around the world the amount is actually about a third. If you do not have data, you will not be seen or heard as often as possible. Maturity Essentials When Adobe completed the survey, they found that there were four key elements that were signs of maturity. They are all important and all necessary.

3. These elements are data-driven, mobile, customer experience and channel marketing. Put these ingredients in one action as it strengthens and grows. The first component Marketing to others requires data directed towards these specific people. Analytics comes in handy with this component. It becomes imperative to know who your audience is, why they are interested, and what they are doing. This leads to successful marketing, and companies will continue to implement more tactics to discover more information in the coming years. Businesses are all about data-driven capabilities. Certainly seeing budget increases happen in the coming years. Things of importance to these companies have changed and the focus is there, and that includes predictive marketing. Businesses want you to visit their websites and use their mobile apps, but that's not all they strive for. Most companies use somewhere around 50 different approaches to tweak their marketing directed at you. In the survey, nearly 69 percent of companies said they use CRM data, even in real time based on analytics, to see what they can do about their customers. The second component When marketing to a customer, the company wants them to have the ultimate in branding interest and then love. In a jiffy, a customer could be missing out and companies understand the importance of this, so they work hard to prevent this. They want to build on loyalty, not destroy it with a heartbeat. According to the survey, 92 percent of companies plan to invest in content marketing to improve it. These improvements are all for the customer. Firms know how valuable a customer and will be in the future. Again, this requires understanding and building on customers as individuals and groups who love similar things. Every person today, mostly and especially in the future, will have their own web experience. Watch how these elements come together to balance every other ...

4. The third component Mobility has created a new world for many. Some people become less mobile while others do more. The future of mobile technology is increasing as capacity grows. Companies want you to download their apps when you visit their websites when you previously needed a computer for a real show and the mobile display was poor. Times have really changed. More emphasis is placed on mobile websites and apps. A computer isn't always close at hand, but 92 percent of users own a smartphone. Why doesn't the company want to focus on building a mobile app? This makes content delivery to the customer faster. Many companies plan to increase their budget when it comes to developing or optimizing mobile websites and applications. This is an added benefit for customers and businesses. The fourth component Marketing to clients needs to be done on multiple devices and platforms. This brings in channel marketing. Every company needs to consider its marketing and how to get it to the customer. The company needs to go where the people are. The channel options are endless but it includes websites, apps, mobile, and email. These are the main channels you focus on although many other companies are finding more creative ways to highlight their names to clients and potential clients. Where companies swing when people move to the next location, no one stays in place, everyone moves around and is looking for something. This is where the retargeting takes place. The person can come back or keep moving forward. Call the customer and they should stay. This is where Analytics comes in again. Understand the customer and reach him in all possible channels. Put your money where it belongs Organizations realize that budgeting for digital marketing is on top. The future is now and creating strong relationships with clients must start from somewhere ... Why not now? Using and developing key marketing tools is the beginning. Investing in areas that need improvement, more companies are realizing how

5. important this is to their business growth. Do you want a mature digital marketing plan? Then follow these basic elements. It takes balance No one says digital marketing will be easy but it is worth it. When creating a plan that includes all the elements, the company will experience success when executed correctly. Building a relationship with customers and seeing their value is all there is to it. You may learn a lot about it in the process but this is beneficial for you and them. This creates success on the road to digital marketing maturity.