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David Dehaven - STRATEGIC PLANNING POSITION OR SITUATION ANALYSIS

David Dehaven planning broad ideas for where you want your venture to go, the strategic part implies using all available information to determine and manage the intermediate steps it will take to get there.

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David Dehaven - STRATEGIC PLANNING POSITION OR SITUATION ANALYSIS

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  1. DAVIDDEHAVEN STRATEGIC PLANNING POSITION OR SITUATION ANALYSIS

  2. It is important to have a system for regularly analyzing the external environment in order to develop the firm's strategic position.

  3. Analyze the key environmental influences and their degree of relevance. Examine the environment to see what influences are affecting the organization, and then assess the nature of these influences; the extent of competition in the industry; the entry barriers for new firms in the industry; the nature and strength of substitute products; the extent of power possessed by suppliers.

  4. Identify the competitive position of the organization. This can be done by looking at the life-cycle model to identify the stage of development of its markets. Another way is to map out the power of competitors according to the shares that they hold in specific segments of the markets;

  5. The stage after assessing the external environment is to assess the firm's resources based upon knowledge of its strengths and weaknesses. The main activities and resources of a firm are analyzed and assessed and this forms a background for judging the firm as a whole and assessing its efficiency and effectiveness.

  6. The strengths and weaknesses of the organization can be examined by considering whether or not the firm's present strategy can deal with all the changes in the business environment.

  7. Exploring corporate strategy which is a simple procedure which attempts to match identified opportunities and threats against the strengths and weaknesses of the organization.Benefits or adverse effects are rated plus or minus and the statements are examined against each other. It is only a crude analysis, providing some rating of opportunities and threats and the degree to which current strategies address the issue of a changing environment. SWOT analysis -strengths, weaknesses, opportunities and threats. This aims to relate the strength and weaknesses of the internal organization against the opportunities and threats shown up by an analysis of the external environment;

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